Marketing Manager

At My Free Course, we believe

education should be free, accessible, and life‑changing . We're a forward‑thinking e‑learning platform offering fully funded Level 2 courses to adult learners across England. Our mission is to open doors through education, and we need an exceptional Marketing Manager to

lead our digital acquisition strategy .

Overview We need a data‑driven leader to oversee our performance marketing ecosystem. This is a 3‑month fixed‑term contract with the possibility of renewal based on performance.

Key Responsibilities

Drive measurable growth across all digital channels.

Take full ownership of paid channels (Meta, Google Ads, TikTok) and SEO, focusing on quality lead volume while reducing CPL.

Develop, manage, and forecast paid media budget, achieving aggressive ROI targets.

Coordinate channel specialists, agencies, and partners to align activities with business goals.

Integrate paid media with organic strategy and brand guidelines across the marketing mix.

Establish a rigorous testing framework for ad creatives, copy, and audience segments.

Own conversion rate optimisation across landing pages and user journey.

Direct the creative team with data‑backed briefs to improve e‑learning sector messaging.

Maintain accurate tracking and attribution (Google Analytics, Meta reporting, etc.).

Develop and present performance forecasts to senior management.

Conduct market research and competitor analysis.

Define post‑acquisition lead nurturing strategy.

Essential Experience

3+ years in a performance marketing role with managerial experience.

Experience leading teams of 3‑5 people.

Strong track record managing large‑budget Meta Ads campaigns with tough lead generation and ROI goals.

Deep competence in Meta Business Manager, Google Ads, and TikTok Ads.

Expert‑level data analysis and attribution tools (Google Analytics, advanced tracking).

Proven ability to manage complex digital funnels and conversion strategies.

Preferred: experience in e‑learning or education sector.

Key Attributes

Strategic and analytical mindset, using data to build long‑term plans.

Holistic funnel view from awareness to conversion.

Ownership mentality, accountable for budget and ROI.

Excellent written and verbal communication skills.

Adaptable to UK market dynamics.

What We Offer

Competitive salary based on experience.

Fully remote and flexible work environment on a fixed BST/GMT schedule.

25 days annual leave plus a birthday day off.

Supportive, international team culture with an annual in‑person meetup.

Minimum Infrastructure Requirements

Reliable Internet connection (minimum 30 Mbps download).

Laptop or desktop (Windows 10+, 8 GB RAM).

Functional webcam and microphone.

Start Date & Application Start Date: To be confirmed.

Application Deadline: Rolling.

Please email your CV to

recruitment@myfreecourse.co.uk .

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