Manager, Loyalty Experiences Maternity Cover

Reporting to the Director Loyalty & CRM North & Central America the key objective of this role will be to lead the experiential programs that contribute to the growth and performance of the ALL loyalty program in North & Central America. This position will develop plan and execute the opportunities that fall under the ALL Experiences platform and will also build the marketing initiatives that support addition the role will support various social media marketing aspects.

Loyalty Event & Experiences

Assist in development of NA experience strategy to drive program value engagement and point redemption

Work with hotels to develop coordinate and execute loyalty experiences & events

Work with partners and third parties to negotiate and acquire ticket allocations / VIP access to key events in NCA

Manage all member details associated with each experience (i.e. pre / post communication coordinate stay details transportation to / from event etc.)

Oversee all aspects of the ALL Experiences e-commerce redemption platform () including webpage and content creation

Lead marketing initiatives for loyalty experiences including email and social content creation

Liaise with central and partnership teams to market global experience opportunities in NCA e.g. opportunities SailGP and PSG

Manage loyalty experiences budget allocation

Maintain ongoing internal communication for all Loyalty Experiences

Regional / Central quarterly reporting to highlight experiences and associated key metrics

Social Media

Help define social media strategy for NCA to align with loyalty KPIs

Work collaboratively with Marketing / Partnerships / Central teams to create and manage content for ALL NA social platforms (Facebook / Instagram)

Manage and execute periodic influencer campaigns to augment experiences platform and align with ALL brand objectives including increased awareness and benefits of the loyalty program

Manage paid ads across Meta platforms including campaign set up budgeting optimization and reporting

Oversee relationship with social agency of record ensuring content and influencer activity aligns with overall strategy

Regional / Central quarterly reporting to highlight social activity and associated key metrics

Qualifications

Minimum of 3-5 years of relevant experience in the hotel or service industry with strong background in event planning and execution concierge services direct & digital marketing.

Hotel operations background would be considered an asset

Experience managing brand social media accounts

Hospitality Marketing or business-related degree

Strong understanding and experience with loyalty / CRM marketing theory / practices / tactics digital / email marketing

Project management skills with ability to plan prioritize and execute initiatives

Experience in managing a loyalty program

Ability to problem-solve and make decisions based on disciplined quantitative and qualitative analysis

Excellent written and verbal communication skills good interpersonal skills

Remote Work: No

Employment Type: Full-time

Experience: years

Vacancy: 1

Key Skills

Restaurant Experience

Customer Service

Employee Evaluation

Management Experience

Math

Employment & Labor Law

Sanitation

Leadership Experience

P&L Management

Mentoring

Supervising Experience

Restaurant Management

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