Email Marketing Manager

We’re looking for an

Email Marketing Manager (Lifecycle & Campaigns)

to own the end-to-end execution of our email and SMS marketing programs. You’ll develop strategies, craft campaigns, and continuously optimize performance to drive revenue and retention for our growing DTC health brand.

This role is ideal for someone who blends creative storytelling with a data-driven mindset — someone who can write, design, and iterate based on insights, all while maintaining brand consistency and a deep understanding of our audience.

Why You’ll Want to Join

You will be paid in

USD

(bi-monthly: every 15th and 30th)

Up to

14 days

of Paid Time Off annually (starting Day 1)

Observance of

Holidays

(based on your location)

100% remote setup

so you can work wherever you feel most productive

Work closely with the

Head of Growth

and creative team to shape lifecycle strategy

Join a

mission-driven brand

redefining children’s gut health and nutrition

Opportunity to lead email and SMS as a primary growth channel

What You’ll Work On Campaign Management

Plan, write, design, and deploy weekly email and SMS campaigns in

Klaviyo

Ensure all communications are clear, on-brand, and optimized for engagement and conversions

Manage campaign calendars, align with launches and promotions, and handle segmentation

Lifecycle & Automation

Build and maintain automated flows to increase

LTV, retention, and subscription adoption

Continuously refine lifecycle sequences to reflect customer behavior and insights

Ensure every touchpoint contributes to the overall customer journey

Optimization & Testing

Develop and execute

A/B testing

strategies for subject lines, creative, CTAs, and timing

Analyze campaign data to identify trends and improvement opportunities

Report on key metrics such as open rate, CTR, CVR, unsubscribe rate, and revenue attribution

Maintain strong

email deliverability and domain health

Cross-Functional Collaboration

Partner with the creative team to align messaging and visuals with brand tone

Work with Growth and Product teams to incorporate audience insights and product updates

Present findings and performance reports to leadership proactively

What You Bring

3–5 years

of experience in

email and lifecycle marketing , ideally for a DTC brand

Proficiency in

Klaviyo

(or similar ESPs) and SMS platforms

Strong copywriting skills with the ability to write engaging, conversion-focused content

Basic design proficiency in

Figma, Canva, or Adobe Creative Suite

Analytical mindset with experience running A/B tests and interpreting results

Detail-oriented, highly organized, and comfortable managing end-to-end campaign workflows

A self-starter with strong ownership and communication skills

Nice to Have

Experience in

health, wellness, or CPG

industries

Familiarity with

Shopify

and eCommerce analytics

Understanding of

deliverability best practices

and

list hygiene

Experience creating landing pages or light funnel optimization

How to Apply Please include:

Your

updated resume

highlighting relevant email or lifecycle experience

A

short Loom video (1–2 minutes)

introducing yourself and sharing one campaign you’re proud of — and what made it successful

A

portfolio or screenshots

of past email campaigns or reports you’ve managed

Only complete applications with both a portfolio and Loom video will be reviewed.

Application Process Overview Our comprehensive selection process ensures we find the right fit for both you and our clients:

Initial Application

- Submit your application and complete our prequalifying questions

Video Introduction

- Record an video introduction to showcase your communication skills and work experience

Role-Specific Assessment

- Complete a homework assignment tailored to the position (if applicable)

Recruitment Interview

- Initial screening with our talent team

Executive Interview

- Meet with senior leadership to discuss role alignment

Client Interview

- Final interview with the client team you'd be supporting

Background & Reference Check

- Professional reference verification

Job Offer

- Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.

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