Senior Social Content Automation Lead (AI + Short-Form Video)

📍 Indonesia

Fly Fairly ?✈️

Job Description

Build the system that powers Fly Fairly’s AI-driven content engine

Remote first, Indonesia preferred, global remit

Competitive salary

About Fly Fairly We are not your dad’s travel agency. We are a fast growing, payments first OTA from Singapore. Travelers can pay in 100 plus ways, including pay later options, wallets, and crypto. We connect people to 650 plus airlines with clean UX, fair pricing, and human support. We speak internet, not corporate. Fun, playful, globally minded, built for Gen Z and Millennials.

Role mission Design, automate, and scale the short-form social engine that makes Fly Fairly impossible to ignore. You’ll own the end-to-end automation pipeline that turns prompts into hundreds of video variants, runs rapid tests, and delivers learnings that drive growth.

This is a hybrid of marketing, automation, and product operations. If you’ve built AI-driven content workflows or automated social pipelines, this is your playground.

What You’ll Own Automation System Build

Architect and manage the AI-powered content pipeline from input (script, prompt) to output (video, caption, post).

Integrate and automate with tools such as Runway, Pika, CapCut, Lumen5, Descript, or Canva bulk workflows.

Set up templates, prompts, render automations, version control, scheduling, and moderation rules.

Content Factory Operations

Create a scalable library of brand-safe hooks, visuals, captions, and sonic cues.

Generate hundreds of short-form variants per week optimized for TikTok, Reels, and YouTube Shorts.

Maintain platform-native polish and brand voice across every output.

Experimentation & Growth Loop

Launch, test, and iterate at speed: 20–100 variants per experiment.

Track key metrics (first-view watch time, saves per 1k views, CTR, shares, bookings influenced).

Document “what works” and scale winners into production systems.

Data & Analytics Wiring

Connect dashboards for real-time visibility.

Tag and measure every post with UTM hygiene and experiment IDs.

Build feedback loops between creative, analytics, and growth.

Governance & AI Compliance

Implement platform-specific disclosure and labeling for AI content.

Maintain copyright, voice‑clone, and asset usage compliance.

Own the budget for tools, render credits, and third‑party vendors.

You’ll Thrive If You:

Have built automation workflows or prompt‑driven systems for content at scale.

Know your way around tools like Runway, Pika, Luma, Descript, Canva bulk, or Google Vids.

Understand how to connect creative with performance data.

Love systems thinking, growth loops, and creative testing.

Enjoy fast iteration, autonomy, and working inside a culture that actually ships.

Non negotiables

You have shipped AI‑assisted short‑form at scale and can show your pipeline, prompts, guardrails, and human QA.

You have built and maintained a template library that produces hundreds of on‑brand variants per week.

You have turned test winners into production systems, not one‑offs.

You understand platform policies around AI content and can implement labeling and disclosures where required.

Nice to have

After Effects or similar templating for data‑driven motion design.

TTS/audio pipeline setup or experience with sonic branding.

Scripting experience (Python, Node, or Zapier‑style automations) for content ops.

Experience integrating with APIs for scheduling or analytics (Meta, TikTok, YouTube).

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Public Relations, and Writing/Editing

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Job Details

Posted Date: November 18, 2025
Job Type:
Location: Indonesia
Company: Fly Fairly ?✈️

Ready to Apply?

Don't miss this opportunity! Apply now and join our team.