Head of Marketing

At

KRAFTWERK Fitness Club

, we have a clear mission: to reinvent the fitness experience. With over 30 fitness clubs across Germany and Spain and unstoppable international growth, we are looking for an

exceptional Head of Marketing

— a true strategic leader with a strong track record in the fitness, wellness, or lifestyle sector, capable of taking our brand to the next level from our

HQ in Madrid

. We’re seeking someone who doesn’t just think in terms of campaigns, but in terms of growth, positioning, and large-scale brand leadership. A professional with global vision, business mindset, and a strong execution drive.

Main Responsibilities:

• Define, lead, and execute KRAFTWERK’s global marketing strategy, driving brand growth in Spain, Germany and across new international markets. • Build and manage a high-performing marketing team, fostering innovation, excellence, and a results-driven culture. • Design and coordinate omnichannel campaigns integrating performance, branding, PR, retail, influencers, and events. • Strengthen a powerful and consistent brand identity across all touchpoints, reinforcing emotional connection with our members and partners. • Manage the marketing budget strategically and analytically, ensuring profitability and maximum impact of every action. • Oversee digital, CRM, and performance marketing strategies, enhancing member acquisition and retention. • Work closely with the Operations team to deliver a 360º customer experience that sets a new standard in the fitness industry.

Key Requirements:

• 8+ years of experience in senior or leadership marketing roles, with at least 5 years in the fitness, wellness, sports, or lifestyle sector. • Proven success in brand growth, business expansion, and international strategy. • Strong expertise in digital marketing, performance, branding, and communication. • Strategic and hands-on profile — able to think long-term and execute with precision. • Inspiring leadership skills, with experience managing multidisciplinary teams in high-performance environments. • Excellent communication skills in Spanish and English (German is a plus). • Genuine passion for fitness, wellness, and personal transformation.

What We Offer:

• A key role in shaping the international expansion and brand positioning of a fast-growing fitness company. • Real autonomy and decision-making power in defining the global marketing strategy. • A dynamic, international, and high-energy environment. • Professional growth opportunities within a solid company with a strong vision for the future. • Free access to all KRAFTWERK fitness clubs. If you have the experience, vision, and energy to lead the future of fitness — We want to meet you.