Product Manager II

Role: Product Manager II – Growth Team:

Product – Nykaa Beauty Reports to:

Director Product, Nykaa Beauty

About the Role We’re looking for a

Product Manager 2

to lead

Growth

initiatives at

Nykaa Beauty , with a strong charter around

New Customer Acquisition, Homepage and mWeb . This role sits at the intersection of product, marketing, design and data You’ll take over critical pods that touch multiple surfaces across app, web, and in app communication channels. You’ll work closely with the performance marketing, site, analytics, design, engineering, business teams and leadership to shape and execute our growth roadmap.

Key Responsibilities 1. Drive New User Activation & conversion Own the

onboarding experience

across platforms; increase signup and registration and provide a high performing first time user experience post install Improve

install-to-purchase conversion

for new users via content, contextual nudges, dynamic offers, and frictionless buying journeys across the funnel for new users 2. Homepage experience Build high performing homepage experiences across different user cohorts as per user objectives to enable discovery of propositions, products, categories, offers and allow users to seamlessly navigate towards them Own Homepage CTR and homepage journey conversion as north stars.

3. mWeb experience Build high performing mobile web experiences that improve the north start of conversion Partner with other PMs and business teams to ensure mWeb user experience and product features are at par with apps

What We’re Looking For At least 4 years of Product Management experience in

consumer internet

or

e-commerce

companies to solve end user problems and growth business objectives Data-first mindset with a strong grip on

metrics, cohort analysis, segmentation, and experimentation . Comfortable working with

cross-functional teams

including design, engineering, marketing, and analytics. Demonstrable

execution focus

of collaborating with business and engineering stakeholders to deliver key product features

Good to Have Prior experience in beauty/fashion/lifestyle ecommerce or marketplaces. Exposure to

funnel conversion / product led growth / homepage and merchandising experiences Strong product craft—documentation, research, user journeys, verbal and written communication

Why Join Us Nykaa Beauty is India's largest and most loved beauty ecommerce destination. You’ll be part of a high-ownership, high-impact product team shaping the product experience for millions of users in the beauty and personal care category. This role gives you the unique opportunity to own growth initiatives end-to-end.

Note: This is a work from office opportunity