Product Manager

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Product Manager

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Demandlane .

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DemandLane specializes in claimant acquisition services for law firms across the United States. Leveraging a vertically integrated platform, we facilitate the acquisition of qualified claimants at scale. Our mission is to connect law firms with individuals actively seeking legal representation after experiencing significant injuries or injustices. By employing cross‑channel media campaigns and a rigorous client‑qualifying process, DemandLane ensures the delivery of verified claimants and signed retainers.

About the Role We are looking for a

Product Manager - US Market

to drive operational excellence, streamline processes, and optimize engagement strategies across voice, text, and AI‑based automation workflows. This role is critical in managing complex dialling strategies, campaign execution, compliance adherence, and process optimisation to ensure a high‑impact and efficient product operations function.

Key Responsibilities Project & Process Management

Oversee and manage the entire

call funnel and texting operations .

Coordinate

new project setup

and execution.

Develop and maintain

roadmaps

for product operations, aligning with R&D and operational objectives.

Define and implement

best practices

in workflow automation and process optimisation.

Engagement & Optimization Strategy

Design and implement

automation workflows

to optimise engagement and conversion rates.

Lead

A/B testing and experimentation

to improve dialling and texting strategies.

Enhance

lead segmentation, ranking, and scoring models .

Implement

AI‑driven engagement workflows

using NLP, LLMs, and intelligent automation.

Dialling & Texting Strategy

Develop and optimise

dialling strategies

to improve conversion rates.

Configure and manage

dialler settings , including AMD, call routing, and IVR updates.

Oversee

texting operations , ensuring compliance with 10DLC, toll‑free regulations, and carrier guidelines.

Compliance & Regulatory Adherence

Ensure adherence to

FTC, TCPA, and other applicable regulations .

Monitor and remediate

caller ID flagging

and compliance risks.

Maintain logs, reporting, and proactive alerts for

compliance and risk mitigation .

Data & Performance Analysis

Conduct

root cause analysis (RCA)

and triage failures in dialling, texting, and automation workflows.

Implement

real‑time monitoring of dialler and call performance KPIs .

Develop

reporting dashboards

and actionable insights to improve campaign efficiency.

AI & Automation Integration

Manage and improve

Text AI and Voice AI

automation workflows.

Work closely with engineering teams to

prioritise feature requests

and enhancements.

Experiment with

new AI‑powered engagement tools

to optimise lead qualification.

Lead cross‑functional coordination with

marketing, operations, engineering, and compliance teams .

Manage relationships with

external vendors

for dialling, messaging, and branded calling solutions.

Train and mentor junior team members, ensuring operational excellence.

Key Skills & Qualifications

Project Management Expertise

– Experience in managing complex workflows and optimising operational processes.

Automation & AI Knowledge

– Understanding of

NLP, LLMs, and workflow automation tools

(e.g., Zapier, Power Automate).

Dialling & Contact Center Operations

– Strong knowledge of

Vicidial, Asterisk, SIP, DID management, and dialling optimisation .

Data Analytics & Experimentation

– Expertise in

cohort analysis, A/B testing, lead segmentation, and funnel analysis .

Compliance & Risk Management

– Familiarity with

10DLC, TCPA, FTC regulations , and compliance monitoring.

Campaign & Engagement Strategy

– Ability to design and execute

texting and calling strategies

to enhance conversions.

Cross‑functional Collaboration

– Strong communication and coordination skills to work with

engineering, marketing, and ops teams .

Experience Required

5+ years of experience in

Product Operations, Business Operations, Growth, or Contact Center Strategy .

Prior experience in

fintech, SaaS, e‑commerce, or telecommunications

is preferred.

Proven track record in

process automation, workflow optimisation, and operational analytics .

Strong knowledge of

CRM platforms, dialler systems, and customer engagement tools .

Should be fine working from 4pm to 2am IST.

Good verbal and written communication skills in a global teams environment (MUST).

Why Join Us?

Opportunity to lead and

shape a high‑impact product operations team .

Work in a fast‑paced, innovative environment with

cutting‑edge AI and automation tools .

Collaborate with global teams across

US, India, Nigeria, Romania and Indonesia .

Competitive salary, remote flexibility, and growth opportunities.

Seniority level:

Mid‑Senior level

Employment type:

Full‑time

Job function:

Product Management and Analyst

Industries:

Legal Services

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