Content Product Manager

Position Overview: The

Product Content Manager/Supervisor

will play a key role in bridging product knowledge with impactful marketing communication. This position is responsible for translating complex skincare product ingredients and technologies into compelling, consumer-friendly stories. The role collaborates closely with the

Training Team

and

Visual Merchandising (VM) Team

to strengthen offline marketing quality, enhance brand storytelling, and ensure consistent product messaging across all consumer touchpoints.

Key Responsibilities:

Translate skincare product ingredients, benefits, and technologies into clear, emotionally engaging, and persuasive consumer messages.

Create compelling

sales narratives

and product storytelling for

BA training materials, POSM, and campaign content .

Collaborate with designers and brand teams to ensure

visual and verbal communication alignment .

Simplify scientific product information into

relatable and impactful

selling points for customers and sales teams.

Develop

product education decks ,

training tools , and

product launch materials

to support the training team.

Conduct

competitor analysis

to identify communication gaps and new storytelling opportunities.

Support

offline marketing initiatives

by ensuring strong product messaging consistency in store displays and events.

Partner with internal stakeholders to ensure all product claims and communication align with

brand tone, local regulation, and consumer insights .

Requirements: Education:

Bachelor’s degree in Marketing, Communication, Pharmacy, Chemistry, or related field.

Experience:

Minimum

3–5 years

of experience in

marketing communication, product marketing, or content creation

(preferably in the

beauty/skincare industry ).

Experience collaborating with

training, creative, and VM teams

is a strong plus.

Background in skincare product knowledge or cosmetic formulation understanding is highly preferred.

Skills & Competencies:

Strong storytelling and copywriting skills in both

English and Bahasa Indonesia .

Ability to translate technical product features into emotional consumer benefits.

Excellent communication and presentation skills.

Highly collaborative with cross-functional teams.

Strong attention to detail and ability to manage multiple projects simultaneously.

Creative mindset with strong brand and aesthetic sense.

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