Sales Director

Founded in 2020, this eCommerce growth consulting firm helps individuals launch and scale their own online brands. They offer a comprehensive course, custom store development, and a supportive community. With a global team and proven systems, they’ve helped over 2,200 people build successful businesses and achieve greater financial freedom.

The Role As Sales Director your role will be to build and lead a world‑class sales function focused on sustainable, values‑aligned growth. Reporting to the CEO, you will own the entire sales motion from first contact through to long‑term client success, driving performance through strategy, tight cross‑functional alignment and mission‑led leadership.

This role is about more than managing reps and hitting monthly numbers. You will coach a conviction‑based sales team, optimise systems and forecasting and partner with marketing and finance to create reliable, scalable revenue. Success is measured not just in acquisition but client lifetime value, expectation-setting, and the impact created in helping everyday people achieve financial freedom through ecommerce.

Key Responsibilities

Own and lead all aspects of the sales function including people, process and performance

Manage a growing team of 8 Account Executives and 12 Sales Development Representatives across AU & US time zones

Manage recruitment, onboarding and facilitation of pipeline management of talent that can increase the quality and volume of the Sales Team

Develop and enforce standards of LTV‑focused selling, value‑based consultation and fit‑first qualification

Work cross‑functionally with Marketing and Finance to align on lead quality, CAC targets and attribution, accurately model and forecast revenue, track cost per rep, cash collected and net contribution per unit sold, and monitor team capacity, lead flow, and volume.

Shape and optimize playbooks, scripts, objection handling frameworks, and training infrastructure to increase the quality of the conversations and the conversion rates of team members

Optimise and hone clearly defined daily, weekly, and monthly performance rhythms (stand‑ups, reporting, call reviews)

Provide weekly & monthly board‑level reporting on team output, forecast variance, and pipeline health

Shape and steer the direction of the technology used within the sales function (optimising for data collection, precision, accuracy and speed of data to be able to make better quality decisions in less time)

The Candidate

5–10+ years of experience in sales leadership, ideally in performance‑based consulting, coaching, SaaS or eCommerce

Proven success managing teams of 20-50 high‑performing Account Execs and SDRs

Strong understanding of financial modelling, forecasting and unit economics in a remote sales environment

Deep commitment to value‑driven, consultative selling

Experience collaborating cross‑functionally with Marketing, Client Success and Finance

You can read people well and structure teams, targets and training systems at scale

A commitment to client results as the true measure of sales effectiveness

The Package

Uncapped Incentives! Performance‑based STI and LTI that scale with your impact

Join a High‑Performance Culture, a team focused on results, speed and scale

Operate with world‑class tools and resources including elite tech stacks, AI tooling and real‑time reporting to move fast and make decisions

Be a key driver in our mission to redefine what’s possible in the eCommerce sector

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