Brand Marketing IP - Mall Mega Deals Senior Associate - Integrated Marketing (TikTok Shop by To[...]

Brand Marketing IP - Mall Mega Deals Senior Associate - Integrated Marketing (TikTok Shop by Tokopedia, Indonesia) Get AI-powered advice on this job and more exclusive features.

Responsibilities The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

Responsibilities:

Be responsible for the operation and management of the IP campaign-Mall Mega Deal. As the POC, organize and manage the project objectives and processes, and lead the team to achieve the goals (from planning, creative brief, execution, to post-campaign analysis).

Set goals, approach strategies, and short-term and long-term implementation plan for scenarios of LIVE, Short Video, and industry management, and ensure continuous iteration and accumulation.

Manage the implementation of strategies for specific projects, coordinate resources; collaborate and coordinate across stakeholders from end to end, including working with internal account managers, creator manager, and other cross‑functional teams to ensure campaign alignment with business goals.

Conduct data analysis on campaign performance (including order and GMV targets), good at problem orientation and problem solving, e.g., innovative ideas, partnerships and activations that enhance campaign performance.

Stay updated on industry trends, competitor activities, and emerging marketing tools to keep campaigns innovative and effective.

Qualifications Minimum qualifications:

Bachelor's degree in Marketing, Business, Communication, or a related field with minimum 3‑5 years of working experience in the operation and management of marketing campaign on e-commerce platforms.

Have a thorough understanding of the characteristics of content e-commerce, have good marketing sense and market insight ability.

Have excellent strategic capabilities, have the awareness of continuous learning and innovation, excellent organizational coordination and communication skills, and efficient self‑driven and goal management capabilities.

Have the ability to control the risks of campaigns, respond to sudden situations during the process, formulate campaign goals, analyze, and summarize.

Excellent communication and resource integration skills, pressure resistance, can deal with ambiguities and quickly drive results.

Preferred qualification:

Experience with managing eCommerce platform campaign will be a plus.

About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Technology, Information and Internet

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