Digital lead (permanent)

A global, innovation-driven biopharma company in

Rare Diseases

is seeking a

Senior Brand Manager

to join its

Milan

office and take

full end-to-end accountability

for a flagship product/brand in a high-impact therapeutic area.

The role

You will own the brand strategy and execution in Italy, acting as the key marketing lead and business partner across functions (Medical, Market Access, Sales, Regulatory, PV, Finance), with clear accountability on performance and delivery.

Key responsibilities • Define and execute

brand strategy

(pre-launch/launch/post-launch depending on lifecycle), aligned with global and regional direction and tailored to Italy. • Own the

integrated marketing plan

: positioning, segmentation, messaging, omnichannel, campaigns, HCP/patient initiatives. • Drive

cross-functional leadership

to ensure coherent execution across Medical, Market Access, Sales and external stakeholders. • Lead

forecasting, budgeting (OPEX) , KPIs and performance tracking; translate insight into decisive actions. • Develop high-quality

promotional materials

and ensure full compliance with internal/external standards. • Leverage market intelligence, competitive insights and patient journey understanding to identify growth levers. • Manage agency partners and external vendors; ensure speed, quality, and measurable impact.

What we’re looking for

• Solid experience in

pharmaceutical/biotech marketing

(senior level), with demonstrated

product/brand ownership. • Strong exposure to

Rare Diseases

and/or

complex specialty care

environments (high-science, complex patient journey, limited pool, high stakeholder density). • Proven ability to lead without authority:

influence cross-functionally

, drive alignment, and deliver in matrix organizations. • Data-driven and execution-oriented: comfortable with

KPIs, forecasting, and performance management. • Fluent English required.

Location: Milan (hybrid) Interested? To apply, share your CV and a short note highlighting your

rare disease/specialty experience

and examples of

full product accountability

(brand strategy + execution + results).

We are proud to be an equal opportunity employer. We don’t discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.