Marketing and Hospitality Director

We believe that travelling and hospitality should leave a lasting positive impact on the mind, body, and soul. We are a young and dynamic hospitality company that understands the value of time with friends and loved ones. We make a conscious choice towards sustainability and wellbeing, and the luxury of time and space. We want to be the first choice for anyone who seeks respite and refuge from the boring, the stressful, and the unsustainable. That‘s why we define hospitality differently: while all of our decisions should be made with the community and needs of our guests in mind, we always strive to create a community that we want to be part of and that improves the world around us. We are looking for a Marketing Manager – Italy to lead and coordinate marketing activity across Aethos’ Italian properties. You will shape and drive local marketing plans, manage content and campaigns end-to-end, and act as the key link between the properties and Aethos’ central Brand & Marketing team. You will work closely with the Director of Sales & Marketing – Italy and central Brand & Marketing team. Marketing Strategy & Leadership Own and execute annual and seasonal marketing plans for Aethos’ Italian properties, aligned with global brand strategy and commercial objectives Identify opportunities to strengthen brand visibility, drive demand, and support rooms, F&B, and experience-led initiatives across destinations Monitor performance, trends, and results, translating insights into clear actions and improvements Content & Creative Direction Lead the creation, curation, and rollout of marketing content across digital and print for all Italian properties Oversee copy, visuals, and storytelling to ensure consistency, quality, and strong brand alignment Plan and manage photo and video shoots, coordinating internal teams and external creatives Digital Presence & Social Media Manage website content for Italian properties in collaboration with central teams, ensuring accuracy and freshness Own and manage all local social media channels (currently five accounts: @doping), ensuring alignment with global strategy in collaboration with the Head of Social Media & Influencer Marketing Lead community management, including engagement and guest review responses, with a strong brand voice Manage local PR activity, including media requests, press materials, and coverage tracking Coordinate and host media and influencer stays across Italian properties, ensuring thoughtful itineraries and seamless experiences Support press releases and outreach in alignment with global brand positioning Lead planning and execution of local marketing events, brand activations, and collaborations across destinations Work closely with Brand, Sales, Revenue, and Operations teams to ensure aligned messaging and objectives Prepare regular performance updates and reports for senior management Act as a local guardian of brand standards and best practice across all Italian properties Fluent in English and Italian ~4+ years’ experience in marketing, ideally within hospitality, lifestyle, or luxury sectors ~ Strong writing and editing skills in English ~ Confident managing multiple projects with a high level of organisation and attention to detail ~ Proficient in Canva; Figma and Adobe Creative Suite are a plus ~ Strong content creation sensibility and visual eye; Experience with email marketing platforms (Revinate preferred) ~ Flexibility and willingness to move across different properties, supporting marketing initiatives on the ground

Close collaboration with central Brand & Marketing leadership Family & Friends hotel rate We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.