Descrizione Lavoro
Masco Group is the leader in providing integrated technology solutions, partner to a global customer base of biopharmaceutical manufacturers and CDMOs focused on biologics, pharma and advanced therapy medicinal products (ATMPs), such as cell & gene therapies. Its companies Stilmas, Olsa, DOC, BCD and Key Plants are leaders in clean utilities, process technologies, services and modular facility solutions. Headquartered in Milan (Italy), Masco Group has five production sites, three sales & services hubs in Europe, America and Asia, serving more than 6000 clients globally and delivering around 300 complete projects per year from concept to realization (engineering, manufacturing, installation, commissioning and after sales services).
Marketing Specialist – Industrial & Pharma Process Equipment
We are looking for a
Senior Marketing Specialist
with a strong focus on
digital communication and graphic design
, ideally with experience in
industrial manufacturing environments and/or pharmaceutical process equipment
.
The ideal candidate is able to translate
technical and engineering-driven content
into
clear, structured, value-oriented communication
, supporting marketing, sales, and technical-commercial storytelling. The role leverages
modern digital tools and AI-driven applications
to optimize content quality, performance, and time-to-market.
You will work closely with
Marketing, Sales, Engineering, and Production teams
, as well as external partners, ensuring
consistent brand communication
across the Group and its operating companies. The position reports to the
Group Commercial Officer
.
Key Responsibilities
Support the definition and execution of the
digital communication and editorial plan
(websites, landing pages, newsletters, social media), with a strong focus on
Linked In
Manage and continuously improve
brand guidelines, visual identity, and tone of voice
across business units
Analyze
communication and content trends
in industrial, technology, and pharmaceutical markets
Coordinate content production, primarily internal, and when needed
creative agencies, freelancers, and graphic suppliers
Develop and oversee
B2 B brand communication
in industrial environments
Design and produce
graphic and digital assets
(brochures, product sheets, presentations, infographics, web assets) supporting the company’s
Value Proposition
Translate
technical, engineering, and process-related content
into clear and effective messaging in collaboration with the Engineering Department
Support communication for
custom industrial projects, process solutions, and application case studies
Collaborate with Sales to develop
technical-commercial materials
supporting quotation and bidding processes
Support communication activities for
international trade shows and industry events
Monitor
digital performance metrics
, providing insights and continuous improvement actions
Requirements
Degree in
Marketing, Communication, Design, Graphic Design
, or related fields
Strong experience with
digital tools
and the
use of AI technologies
for content creation and optimization
1 - 3 years of experience
in B2 B marketing and communication, ideally within
industrial, engineering, or process-equipment environments
Proven experience managing
digital communication channels and professional social media
Ability to work with
complex, technical, and structured content
Strong knowledge of
visual communication principles
and
UX/UI fundamentals
Excellent
organizational and project management
skills
Advanced proficiency in
Adobe Creative Suite
(Photoshop, Illustrator, In Design)
Strong team-oriented mindset and ability to work in
multidisciplinary environments
Good command of
English
, both written and spoken
➕ Nice to Have
Experience in
process equipment, engineering, industrial automation, or pharmaceutical manufacturing
Ability to create
videos, technical animations, or motion graphics
Knowledge of
CMS platforms
(e.g., Word Press) and
email marketing tools
Familiarity with
analytics platforms, marketing automation, and CRM systems
Experience managing
international trade fairs
(Achema, CPh I, Interphex, Ipack-Ima)
What We Offer
A role within a
solid and structured industrial group
A
strategic position
supporting Marketing and Sales
Exposure to
high-value, technically complex projects
Autonomy
, responsibility, and professional growth opportunities
A
competitive compensation package
, aligned with experience
Flexible working arrangements
, where applicable
