Brand & Communication Manager F/H

Your Mission

As Brand & Communication Manager, you will:

- Build and strengthen Mareblu’s brand equity

- Increase brand awareness and consumer engagement

- Lead communication strategies across both traditional and digital channels

- Drive consumer-centric product innovation and renovation

- Monitor performance and optimize marketing campaigns

- Collaborate closely with Sales, Trade Marketing, Supply Chain, and Finance teams in a fast-paced international environment

You will be a key player in Mareblu’s growth, ensuring a strong competitive position and sustainable market success in Italy.

Key Responsibilities

Brand & Portfolio Management

- Own the performance of your product portfolio

- Define and execute brand and marketing strategies

- Drive market share growth and competitive positioning

- Lead short- and long-term innovation and renovation projects

- Manage the full commercial marketing cycle, including new product development

Digital & Communication Strategy

- Plan and implement digital marketing initiatives (SEO/SEM, CRM, email marketing, social media, display advertising)

- Brief and manage digital and communication agencies

- Review and approve content, ensuring alignment with brand objectives

- Monitor KPIs and ROI, analyze campaign performance, and optimize continuously

- Manage digital communication budgets and external partner relationships

Market & Consumer Insights

- Track market trends and analyze consumer behavior

- Identify target audiences and design campaigns that engage, inform, and motivate

- Provide data-driven recommendations to support strategy

Cross-Functional Collaboration

- Work closely with Marketing, Trade Marketing, Sales, Supply Chain, and Finance

- Operate in an international, multi-country, fast-paced environment

- Coordinate with global stakeholders on marketing initiative

#J-18808-Ljbffr