Group Product Manager US Brands

GROUP PRODUCT MANAGER US BRANDS The

Group Product Manager US Brands

is responsible for developing and implementing the operational marketing strategy for two strategic prestige brands within Shiseido Italy:

NARS

and

Drunk Elephant

. The role reports directly to the Brand Manager NARS & Drunk Elephant. This position oversees go‑to‑market excellence, 360° launches, A&P management, forecast and POSM planning, business performance analysis, and cross-functional coordination. The GPM will play a key role in supporting brand growth, ensuring best-in-class execution and full alignment with international guidelines, requiring a balance of strategic thinking, project management and practical execution. Brand Strategy & Product Operational Management: Develop and communicate a clear local brand and product strategy in alignment with the annual marketing plan and global/EMEA guidelines. Conduct ongoing market analysis to identify trends, consumer insights, competitive dynamics and growth opportunities for both brands. Support and monitor the A&P mix, prepare inputs for budget reviews, and propose optimization actions to support business objectives. Ensure consistency of assortment, pricing, and brand positioning within the local market.

~Collaborate with and coordinate all Marketing functions (including Trade, Media & PR, Digital, Merchandising and Education), Sales and Supply to implement product launch and consolidation ~ Provide structured pre- and post-launch analysis based on KPIs, qualitative feedback, and retailer-specific performance. ~ Guarantee full compliance with international brand guidelines and local commercial needs.

Oversee forecasting for launches, animations and core business, in collaboration with commercial team, ensuring accuracy and cross-functional alignment. Monitor tester and promo stock levels, minimizing risks of obsolescence and excess. Identify performance drivers, risks and opportunities, proposing corrective actions to maximize growth and profitability. Prepare performance presentations for sales force meetings, budget reviews, business updates & reports, and meetings with international teams. Act as point of contact for NARS & Drunk Elephant EMEA marketing teams. Organize marketing presentations and prepare materials, launch decks and documents for sales force meetings Collaborate closely with Sales teams to build retailer marketing plans, cluster strategies, and local activations.

Bachelor’s degree in Business, Marketing, Management or a related field. Proven experience in Product Management, Brand Management, or Marketing, preferably within Beauty, Luxury, or FMCG. Strong analytical mindset and ability to interpret complex data (sell-in, sell-out, ROI). Advanced Excel proficiency and strong PowerPoint skills. Advanced English (mandatory for EMEA/Global interactions). Strategic thinking and planning; strong project and time management skills. Digital and social media awareness; Creativity, passion for beauty, ability to think outside the box

~ Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.