Marketing Operations Specialist (HubSpot Administrator)

This role owns our HubSpot environment end-to-end — not just execution, but how the system is designed, governed, and connected to Salesforce. You’ll also be the owner of our broader martech stack, including evaluation, integration, and rationalisation of tools across marketing and revenue operations. You’ll be responsible for ensuring our lead lifecycle, data flows, and automation logic are clean, scalable, and aligned with how we generate and convert pipeline. If you’ve built complex workflows, managed lifecycle architecture, and debugged HubSpot–Salesforce issues firsthand — this role is for you. Digital campaign experience is a plus, not a requirement. HubSpot Architecture & Administration (Primary) Design and maintain workflows, lifecycle stages, lead scoring, and routing logic Build and optimise automated nurture programs, handoff flows, and lifecycle transitions (Lead → MQL → SQL → Opp) Own data ingestion into HubSpot — ensuring all incoming data is clean, correctly mapped, and aligned with lifecycle and segmentation logic Manage and continuously improve the HubSpot–Salesforce integration: field mapping, sync logic, lifecycle alignment, and troubleshooting discrepancies Define and enforce data quality standards across HubSpot and Salesforce Identify and fix breakpoints in the funnel — stuck leads, incorrect lifecycle stages, attribution gaps Build and validate reporting across HubSpot and Salesforce: MQL → SQL → Opp conversion, campaign attribution, pipeline contribution Ensure Salesforce reflects true marketing impact Digital Demand Generation (Secondary / Nice-to-Have) Support execution of Google Ads, LinkedIn Ads, and programmatic/intent-based campaigns You don’t need to be a digital expert — but should be comfortable working alongside it. Hands-on, admin-level HubSpot expertise: complex workflows, lifecycle management, lead scoring & routing, automation architecture ~ Strong experience with the HubSpot–Salesforce integration: field mapping, sync rules, lifecycle alignment, debugging data issues ~3–5+ years in a Marketing Operations role, ideally in B2B SaaS or a tech environment ~ MQL, SQL, pipeline, attribution ~ Analytical mindset — able to identify and fix system and data issues quickly

Experience with Google Ads, LinkedIn Campaign Manager, or programmatic You’ll own a mission-critical system at the core of our growth engine, working directly with senior marketing and revenue leadership. Applying to this job the candidate consents that his/her data are treated by ToolsGroup in compliance with the GDPR n.