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The ideal candidate will be responsible for the strategic and operational management of beauty brands developed within the Chromavis Start-Up Studio, ensuring strong brand identity, clear positioning, and consistent performance across all consumer touchpoints.
She/He will manage brands end-to-end, from concept definition to market execution, translating brand strategy into actionable plans and coordinating cross-functional activities to ensure coherence, relevance, and commercial impact.
Reporting to the Head of Marketing Start-Up Studio, she/he will be accountable for the following:
• Own and manage the overall brand management for assigned Start-Up Studio brands, ensuring clear positioning, consistency, and long-term brand equity.
• Translate brand strategy into actionable plans across product, communication, content, and go-to-market initiatives.
• Lead brand development activities, including brand identity, tone of voice, storytelling, and visual coherence across all channels.
• Collaborate closely with Start-up Studio teams to ensure brand alignment at every stage of development.
• Oversee product launches, coordinating timelines, assets, messaging, and market readiness.
• Develop and manage brand plans, including annual roadmaps, launch calendars, and key initiatives.
• Analyze market trends, consumer insights, competitive landscape, and brand performance to identify growth opportunities and areas for optimization.
• Ensure all brand communications are consumer-centric, consistent, and aligned with the target audience and channel strategy.
• Support Start-up studio activities with clear brand guidelines, product narratives, and brand-driven selling tools.
• Monitor brand KPIs, including awareness, positioning, portfolio coherence, and commercial performance, proposing corrective actions when needed.
• Manage external partners and agencies when required, ensuring quality, timing, and brand coherence.
Skills Required
• Bachelor’s Degree in Marketing, Communication, Business, or a related field.
• Minimum 5 years of experience in a Brand Manager role, with strong B2 C exposure.
• Mandatory experience in the cosmetics industry, with a solid understanding of beauty products, categories, and consumer behavior.
• Proven ability to manage brands from strategy to execution.
• Strong understanding of brand positioning, portfolio architecture, and go-to-market dynamics.
• Excellent project management skills, with the ability to handle multiple brands and priorities simultaneously.
• Strong analytical mindset, capable of translating data and insights into clear brand actions.
• Excellent communication and stakeholder management skills.
• Fluent English is mandatory; additional languages are considered a plus.
• High level of autonomy, accountability, and ownership.
• Attention to detail, strategic thinking, and the ability to operate effectively in a fast-paced, entrepreneurial environment.
Please send your CV in English.
