CRM Specialits - Genoa

Your Impact

We’re looking for a

CRM Specialist

to join the Buddyfit

Lifecycle & CRM Team

. If you’re

data-driven, organized, curious about user behaviour

, and passionate about

fitness, wellness and digital products

, you’ll feel right at home here. Your mission

Support the

planning

and

execution

of

CRM campaigns

Help

build

and

run

email

, push and in-app campaigns (from brief to QA), making sure the right users receive the right message at the right time.

Work on

segmentation

and

audience building

. Collaborate with the team to create and refine user segments based on behaviour, preferences, and lifecycle stage across different markets.

Analyze

performance

and share insights.

Monitor key metrics

(open rates, clicks, conversions, churn, etc.) and help turn numbers into actionable insights to improve our journeys and tests.

Support A/B testing and optimisation

. Help set up, track and interpret A/B tests on subject lines, creatives, audiences and flows to keep improving our CRM performance.

Collaborate with multiple teams.

Work closely with Brand, Performance Marketing, Product and Content teams to ensure CRM activities are aligned with campaigns, launches and overall strategy.

Keep our data and journeys organized.

Help maintain internal documentation, coordinate campaign calendars and support day-to-day CRM operations to keep everything running smoothly

Stay curious about users and the industry. Keep an eye on CRM and retention best practices, and bring fresh ideas on how to engage and retain our community across channels.

Skills & Requirements

1⁄3 years of experience with CRM management platform and marketing automation

Strong analytical mindset and confidence working with numbers and spreadsheets (Excel / Google Sheets)

Excellent written and spoken English (B2+) and at least one of the following as native/near-native: Italian or Spanish

Attention to detail and strong time-management abilities: you can handle multiple tasks and deadlines without losing accuracy

Curiosity for user behaviour, digital products and data-driven marketing

Passion for fitness, wellness and tech is a big plus

What we offer

A young, energetic work environment:

we work hard

,

we support each other

, and

we genuinely enjoy being a team.

A growth-oriented mindset: we’re ambitious —

extremely ambitious

. You’ll work with colleagues who challenge you, inspire you, and push you to bring your best every day.

The chance to learn CRM hands-on: from day one,

you’ll be involved in real campaigns, real data and real decisions that impact thousands of users.