Content & Copywriting Specialist

About Odoo

Born in Belgium and now a truly global tech player, Odoo powers the growth of over 12 million users worldwide with smart, flexible business software. Since landing in Italy in 2023, we’ve been on a mission: to help companies simplify, digitalize, and scale their operations — no matter the industry. From CRM to sales, invoicing, project management, manufacturing, and inventory, our ecosystem of fully integrated apps makes running a business smoother, smarter, and more efficient. At Odoo, we believe technology should be powerful yet easy to use — and accessible to all. Join us and be part of a company that’s reshaping the way businesses work.

As the Italy marketing team continues to grow, we are looking for a talented Content & Copywriting Specialist to join our team! This role spans the entire marketing funnel, from awareness and educational content to product-focused and conversion-driven messaging, ensuring consistency across different touchpoints and formats. If you’re passionate about crafting compelling messages that resonate with B2B audiences and are eager to contribute to shaping our content approach in Italy, we’d love to hear from you!

Responsibilities Editorial planning:

manage and execute the editorial calendar for the Odoo blog and social media, from topic ideation to publication; Content creation

: create high-quality content across formats, including blog articles, customer success stories, newsletters, gated content (ebooks, white papers, sales materials), and video scripts, ensuring alignment with marketing goals and brand voice; SEO & keyword research

: conduct keyword research to identify high-impact topics and optimize new and existing content for SEO; Performance monitoring

: analyze content performance, gather insights and data to continuously improve content impact; Campaign support

: support marketing campaigns with conversion-aware copy across channels, including paid social, PPC and OOH, ensuring alignment with GTM initiatives.

Requirements Fluent in Italian (C2)

and

English (C1)

; Minimum 2 years of professional experience focused on content and copywriting; Strong

creativity

,

storytelling

and

copywriting skills

; Proven ability to write both brand-driven and conversion-focused content; Experience with

SEO

, keyword research, and content optimization tools; Comfortable producing content such as: ebooks, white papers, case studies, etc; Collaborative and organized

, with the ability to work independently and cross-functionally; Strong

project management skills

; Analytical mindset

: ability to track, report, and optimize content performance.

Nice to have Previous

experience

in a

SaaS company

; Understanding of

B2B

buyer personas and sales enablement needs; Familiarity with Google ads, paid social, and performance marketing best practices; Ability to create simple designs on

Canva

; Understanding of social media (especially LinkedIn) content strategy; Experience working cross-functionally in multilingual or international marketing teams.

What is great about this job? This is a full-time role focused on

content creation

,

storytelling

, and s

trategic copywriting

across various platforms and formats End-to-end ownership

of the process,

from creative concept to final delivery

for the Italian market A creative playground with the freedom to experiment, shape new formats and storytelling styles

Hybrid work modality (3 days on site/2 fixed days on remote)

At Odoo, we are dedicated to fostering a workplace that is diverse, inclusive, and truly authentic. We celebrate individuality and welcome people from all backgrounds, embracing the unique perspectives that strengthen our team. This opportunity is open to everyone—regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, or any other aspect of identity. We believe that when everyone feels a true sense of belonging, it drives creativity, collaboration, and success. If you’re interested in this position but don’t meet every qualification in the job description, we encourage you to apply anyway. Your skills, experiences, and potential may make you the perfect fit for this role — or another opportunity within our team. We’d love to hear from you!