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SUMMARY PURPOSE OF THE POSITION:The Strategic Marketing Expert is responsible for supporting market-driven growth strategies for the company’s pharmaceutical process systems portfolio, including purified water solutions and process equipment. The role focuses on analyzing market dynamics, customer behavior, competitive positioning, and commercial performance to define strategic marketing actions, support Product Managers, and strengthen the company’s market presence. The Strategic Marketing Expert also owns CRM management and related marketing and sales performance reporting.The candidate will report to Masco CCO.RESPONSIBILITIES: Analyze market presence, commercial performance, and customer dynamics to support strategic marketing decisionsDevelop market segmentation, targeting, and positioning strategies across product lines and regionsMonitor market trends and competitive landscape in pharmaceutical and biotech equipment marketsIdentify cross-selling and upselling opportunities across product linesSupport Product Managers and Sales Managers with data-driven insights for pricing, portfolio, and product development decisionsManage the CRM system, ensuring data quality, consistency, and effective reportingDevelop standardized dashboards and management reports for executive and operational useSupport strategic planning and business reviews with structured analyses and recommendationsKnowledge & Key Skills:Experience in strategic marketing as, business analysis, strategy, statistics, or performance reporting in industrial or pharmaceutical-related environmentsSupport Business DevelopmentStrong analytical skills with the ability to interpret complex datasets and translate them into insightsSolid understanding of commercial KPIs, including order intake, margins, and sales performanceUnderstanding of pharmaceutical and biotech markets, including regulated environments is preferredHands-on experience with CRM systems (e.G. Salesforce, Microsoft Dynamics or similar)Advanced skills in Excel and BI / reporting tools (e.G. Power BI, Tableau)Structured, detail-oriented, and proactive working approachExcellent communication and stakeholder management abilitiesAbility to work cross-functionally in a matrix organizationAvailability and ability to co-operate with the internal structure of the different single companies including, Sales department, Technical depertment, Procurement, Project Managers, sales and After Sales Service Excellent presentation and communications skills both oral and writtenEntreprenrshipFluent English (written and spoken);
additional languages are a plusQualifications & Education:Scientific/Technical Degree Previous Experience:Proven experience in similar role in industrial, pharmaceutical, or process equipment sectorsGood capacity in self organization Nice to Have:CRM experience (Salesforce, Dynamics, similar)AI applications experienceStatistics software experience is preferredMAIN DUTIES KPIS:DuitiesCollect, consolidate, and analyze data from CRM, ERP, and other internal systemsDefine and maintain customer and market segmentation modelsPrepare periodic and ad-hoc reports on sales performance, order intake, margins, and pipeline healthTrack market penetration and geographic performance across regions and segmentsAnalyze customer behavior and buying patterns to support cross-selling strategiesMaintain and improve CRM processes, including data governance, user adoption, and reporting accuracyCollaborate with Sales and Marketing to align CRM data with commercial processesProvide analytical support for budgeting, forecasting, and strategic initiativesContribute to competitive benchmarking and market intelligence activitiesSupport internal reviews, management presentations, and decision-making forumsKPIAccuracy and timeliness of management reportsData quality and completeness in CRMAdoption rate and effective use of CRM across commercial teamsQuality of insights delivered to Product Managers and ManagementIdentification and conversion rate of cross-selling opportunitiesForecast accuracy for sales pipeline and order intakeImprovement in visibility of margins and performance driversReduction of manual reporting efforts through automation and standardizationManagement satisfaction with strategic and performance reportingGrowth of market presence in target segments and regions
