Social Media Senior Specialist

AliExpress is a global e-commerce platform that offers consumers a wide selection of products at competitive prices. We are dedicated to delivering an extraordinary shopping experience while fostering brand loyalty and trust within our diverse customer base.

Job Summary:

We are seeking a Social Media Senior Specialist to plan and manage impactful social channels marketing campaigns that magnify AliExpress’ brand value proposition in Italy. This role requires a fusion of creativity and analytical prowess, aimed at building brand awareness and trust social wisely.

Responsibilities: ● Develop and implement social media/influencers strategies that align with our brand positioning and marketing strategies. ● Create original content and schedule postings to increase account visibility and engagement. ● Monitor and analyze performance data of social media accounts to continuously optimize content and strategy. ● Source and develop influencers networking continuously and work closely and innovativley with influencers to support brand and business growth. ● Collaborate with advertising agencies and vendors to manage and improve social media advertising campaigns. ● Community management .

Qualifications: ● At least 3 years of experience in social media planning and account management. ● Proficiency in content trends, viral marketing mindset and mechanisms of operation on platforms such as Instagram, TikTok, and YouTube. ● Excellent creative thinking and content creation skills. ● Strong data analysis skills, with the ability to adjust strategies based on data insights. ● A proactive, results-focused approach, capable of driving initiatives forward amidst uncertainty. ● Prior experience in e-commerce, retail, or FMCG sectors is highly advantageous. Candidates with substantial agency experience are also encouraged to apply. ● Ability to work independently as well as closely with a team. ● Proficiency in Italian and English is a must. Chinese language skill is a plus but not a prerequisite. ● BSc/BA in Marketing, Advertising or related field.