B2B Demand Generation Marketing Manager (Italy)

B2B Demand Generation Marketing Manager (Italy)

Report to

: CEO and Founder Location

: Milan — hybrid Contract

: Full-time, permanent

Role mission:

Build Futurely’s inbound demand engine in Italy from the ground up, testing and scaling acquisition channels to generate qualified opportunities among HR leaders in mid-market and enterprise companies.

Who We Are Under the hood, Futurely runs on frontier-level AI—inside and out—built by founders from MIT, McKinsey, and Amazon; the company was incubated at Harvard, and our founder is a Forbes 30 Under 30.Futurely is where bold technology meets a social mission. We partner with companies to reach young people at scale—already guiding 10,000+ students every year to make confident, ambitious choices. Why it matters: fear of “choosing wrong” is holding a generation back. We’re here to give back and change that trajectory.

What you’ll own Demand generation & experimentation: build and test inbound acquisition channels from scratch (LinkedIn Ads, content, webinars, events, partnerships), working with Sales and leadership to refine messaging and generate qualified opportunities. Inbound demand generation: own inbound B2B lead and opportunity generation; design, execute, and optimize campaigns that consistently generate qualified leads and sales opportunities for mid-market and enterprise accounts. Marketing performance & forecasting: own quarterly marketing targets, funnel performance, and pipeline contribution; ensure accurate tracking, attribution, and reporting in HubSpot. Performance marketing & optimization: manage and scale paid, organic, content, and event-driven acquisition channels; continuously test, measure, and improve CAC, CPL, and conversion rates. Marketing operations & automation: own marketing automation, CRM processes, and data quality; leverage AI tools and automations to improve targeting, personalization, and execution efficiency.

What success looks like First 3 months: tracking setup, ICP alignment with Sales, launch of 2–3 acquisition channels, first inbound opportunities 6 months: 2–3 qualified inbound opportunities per month and two validated channels 9 months: 3–4 opportunities per month and first inbound deals closed 12 months: 4–6 qualified opportunities per month with sustainable CAC (target LTV/CAC > 3)

Ideal profile 3–6 years of experience in B2B demand generation, growth, or performance marketing. Proven track record in generating inbound opportunities and contributing to pipeline growth in a B2B environment. Experience marketing to HR tech, B2B SaaS, or employee benefits buyers within companies of 500–50,000 employees (mid-market + enterprise). Strong hands-on experience with performance marketing, funnel analytics, and attribution models. Advanced proficiency with HubSpot and modern B2B marketing stacks. Solid understanding of marketing automations and AI tools, with practical experience applying them. Highly analytical mindset with strong ownership of metrics (CAC, ROI, conversion rates).

What We Offer Competitive compensation: competitive base salary + OTE depending on the experience (with uncapped accelerators) + % EBITDA as Bonus (because we are all entrepreneurs) ♀️ Flexibility: 50% Smart working. Birthday off — because we would like to celebrate it with this gift. ⛵Wellbeing days (PTO extra) — because we care. ️Company retreat — with an amazing team. Continuous growth: A personalised Individual Development Plan (IDP) from day one, evolving with your goals and aspirations — plus a dedicated learning budget and weekly learning time. Structured career progression: We’re serious about your growth — with 4 formal reviews per year, ongoing 1:1s, and two salary adjustment opportunities annually (not mutually exclusive), meaning outstanding performance can be rewarded every six months. Real impact: Your ideas won’t sit in a backlog — they’ll shape the future of edTech and hrTech. Supportive leadership: We believe in enabling, not micromanaging. ❤️ Join a team where purpose meets action — a unique opportunity to have a significant impact in the education sector

Recruiting Process We believe hiring is a two-way conversation: while we assess your fit for the role, you’ll also get the chance to evaluate if we’re the right place for your next career move. Here’s what you can expect: Screening interview Chronological Interview ️ Assignment Assignment Discussion + Technical Interview Final Interview with CEO

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