Head of Marketing and CRM

Outbound Marketing Manager – ENG version We are an ambitious and forward-thinking global company that builds transformative solutions for our customers to deliver best-in-class technology, connectivity and sustainable mobility solutions. We support our customers with a range of products and services that meet their needs. From humble beginnings, our vision and commitment have allowed us to venture into new markets with confidence and always be at the forefront. Our mission is to help businesses of all sizes adapt to the future and take advantage of the opportunities that change brings. Sustainability is at the heart of what we offer. The Outbound Marketing Manager will play a key role in developing and executing outbound marketing strategies to drive lead generation and sales for our B2B fuel card solutions. You will be responsible for creating messages, choosing appropriate marketing channels and collaborating with cross-functional teams to optimise campaign performance. They will leverage data and stay on top of trends to improve the efficiency and effectiveness of all outbound initiatives. This role requires strong skills in geomarketing, territory-based marketing and geographic analysis, essential to supporting fuel card expansion. The ideal profile combines strategic vision and hands-on execution, with the commercial acumen to identify decision makers and generate funnel-appropriate content. They will assess the quality and structure of the prospect universe, helping identify data gaps and segmentation priorities. The role reports to the Head of Marketing. Lead the creation and execution of targeted outbound marketing campaigns aimed at raising awareness, generating leads and driving sales for our B2B fuel card products. Develop marketing strategies that align with overall business objectives and address specific needs within the B2B fleet and logistics sectors. Integrate geo-territorial analysis to identify priority areas and geographically-driven commercial opportunities. Develop compelling content for emails, advertisements, landing pages, and direct mail to effectively engage the target audience and position the product as a solution. Support the evolution of value propositions through competitive analysis and product performance insights. Identify and implement the most effective outbound marketing channels (e.g., email, cold calling, social media, direct mail) to reach key decision-makers in target industries. Track, analyse, and report on the performance of all outbound campaigns, using data to refine strategies and improve lead generation and conversion rates. Work closely with sales, creative and technology teams to ensure seamless execution of outbound marketing campaigns and alignment on messaging, content and objectives. Collaborate with the product team to stay up to date on new features and offerings, ensuring that marketing materials reflect the latest product updates. Support Sales through sales enablement materials, tools and geo-targeted content. Data Analysis And Insights Use data analysis to understand customer behaviour, pain points and market trends, leveraging insights to refine and optimise outbound marketing strategies. Build and maintain customer personas to ensure marketing efforts are highly targeted and relevant. Analyse prospect universe quality and contribute to data enhancement initiatives. Stay abreast of industry trends, technological advances, and outbound marketing best practices, continually exploring innovative strategies to improve campaign effectiveness. Evaluate and implement new tools, technologies, or platforms that can enhance outbound marketing activities and achieve better results; Over 5 years of experience in outbound marketing, preferably in a B2B context. Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo). Strong analytical skills and experience using data to drive decision-making and optimisation. A results-oriented mindset, with a proven track record of improving lead generation and campaign performance. Experience or sensitivity to geomarketing and territory analysis. Familiarity with prospect datasets and data quality principles. Preferred background in transportation, mobility, logistics, automotive, energy or construction sectors. Join a growing company where you will have the opportunity to shape the future of top talent. A fast-growing organisation that prides itself on being agile and innovative. If you feel we are a good match for each other, you can apply online now! If you’d like to understand more about the role or life at Radius before applying, then please contact our talent team via [email protected] We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.