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SUMMARY PURPOSE OF THE POSITION:
The Strategic Marketing Expert is responsible for supporting market-driven growth strategies for the company’s pharmaceutical process systems portfolio, including purified water solutions and process equipment.
The role focuses on analyzing market dynamics, customer behavior, competitive positioning, and commercial performance to define strategic marketing actions, support Product Managers, and strengthen the company’s market presence. The Strategic Marketing Expert also owns CRM management and related marketing and sales performance reporting.
The candidate will report to Masco CCO.
RESPONSIBILITIES:
Analyze
market presence, commercial performance, and customer dynamics
to support strategic marketing decisions
Develop
market segmentation, targeting, and positioning
strategies across product lines and regions
Monitor
market trends and competitive landscape
in pharmaceutical and biotech equipment markets
Identify
cross-selling and upselling opportunities
across product lines
Support
Product Managers and Sales Managers
with data-driven insights for pricing, portfolio, and product development decisions
Manage the
CRM system
, ensuring data quality, consistency, and effective reporting
Develop standardized
dashboards and management reports
for executive and operational use
Support strategic planning and business reviews with structured analyses and recommendations
Knowledge & Key Skills:
Experience in
strategic marketing
as ,
business analysis, strategy, statistics, or performance reporting
in industrial or pharmaceutical-related environments
Support Business Development
Strong analytical skills with the ability to interpret complex datasets and translate them into insights
Solid understanding of
commercial KPIs
, including order intake, margins, and sales performance
Understanding of
pharmaceutical and biotech markets
, including regulated environments is preferred
Hands-on experience with
CRM systems
(e.g. Salesforce, Microsoft Dynamics or similar) Advanced skills in
Excel and BI / reporting tools
(e.g. Power BI, Tableau) Structured, detail-oriented, and proactive working approach
Excellent communication and stakeholder management abilities
Ability to work cross-functionally in a matrix organization
Availability and ability to co-operate with the internal structure of the different single companies including, Sales department, Technical depertment, Procurement, Project Managers, sales and After Sales Service
Excellent presentation and communications skills both oral and written
Entreprenrship
Fluent
English
(written and spoken); additional languages are a plus
Qualifications & Education:
Scientific/Technical Degree
Previous Experience:
Proven experience in similar role in industrial, pharmaceutical, or process equipment sectors
Good capacity in self organization
Nice to Have:
CRM experience (Salesforce, Dynamics, similar) AI applications experience
Statistics software experience is preferred
MAIN DUTIES KPIS:
Duities
Collect, consolidate, and analyze data from CRM, ERP, and other internal systems
Define and maintain
customer and market segmentation models
Prepare
periodic and ad-hoc reports
on sales performance, order intake, margins, and pipeline health
Track
market penetration and geographic performance
across regions and segments
Analyze
customer behavior and buying patterns
to support cross-selling strategies
Maintain and improve
CRM processes
, including data governance, user adoption, and reporting accuracy
Collaborate with Sales and Marketing to align CRM data with commercial processes
Provide analytical support for
budgeting, forecasting, and strategic initiatives
Contribute to
competitive benchmarking
and market intelligence activities
Support internal reviews, management presentations, and decision-making forums
KPI
Accuracy and timeliness of management reports
Data quality and completeness in CRM
Adoption rate and effective use of CRM
across commercial teams
Quality of insights
delivered to Product Managers and Management
Identification and conversion rate of cross-selling opportunities
Forecast accuracy
for sales pipeline and order intake
Improvement in visibility of margins and performance drivers
Reduction of manual reporting efforts
through automation and standardization
Management satisfaction
with strategic and performance reporting
Growth of market presence
in target segments and regions
