Técnico o técnica de marketing.

SUMMARY PURPOSE OF THE POSITION: The Strategic Marketing Expert is responsible for supporting market-driven growth strategies for the company’s pharmaceutical process systems portfolio, including purified water solutions and process equipment. The role focuses on analyzing market dynamics, customer behavior, competitive positioning, and commercial performance to define strategic marketing actions, support Product Managers, and strengthen the company’s market presence. The Strategic Marketing Expert also owns CRM management and related marketing and sales performance reporting. The candidate will report to Masco CCO.

RESPONSIBILITIES:

Analyze

market presence, commercial performance, and customer dynamics

to support strategic marketing decisions Develop

market segmentation, targeting, and positioning

strategies across product lines and regions Monitor

market trends and competitive landscape

in pharmaceutical and biotech equipment markets Identify

cross-selling and upselling opportunities

across product lines Support

Product Managers and Sales Managers

with data-driven insights for pricing, portfolio, and product development decisions Manage the

CRM system

, ensuring data quality, consistency, and effective reporting Develop standardized

dashboards and management reports

for executive and operational use Support strategic planning and business reviews with structured analyses and recommendations

Knowledge & Key Skills:

Experience in

strategic marketing

as ,

business analysis, strategy, statistics, or performance reporting

in industrial or pharmaceutical-related environments Support Business Development Strong analytical skills with the ability to interpret complex datasets and translate them into insights Solid understanding of

commercial KPIs

, including order intake, margins, and sales performance Understanding of

pharmaceutical and biotech markets

, including regulated environments is preferred Hands-on experience with

CRM systems

(e.g. Salesforce, Microsoft Dynamics or similar) Advanced skills in

Excel and BI / reporting tools

(e.g. Power BI, Tableau) Structured, detail-oriented, and proactive working approach Excellent communication and stakeholder management abilities Ability to work cross-functionally in a matrix organization Availability and ability to co-operate with the internal structure of the different single companies including, Sales department, Technical depertment, Procurement, Project Managers, sales and After Sales Service Excellent presentation and communications skills both oral and written Entreprenrship Fluent

English

(written and spoken); additional languages are a plus

Qualifications & Education:

Scientific/Technical Degree

Previous Experience:

Proven experience in similar role in industrial, pharmaceutical, or process equipment sectors Good capacity in self organization

Nice to Have:

CRM experience (Salesforce, Dynamics, similar) AI applications experience Statistics software experience is preferred

MAIN DUTIES KPIS:

Duities

Collect, consolidate, and analyze data from CRM, ERP, and other internal systems Define and maintain

customer and market segmentation models Prepare

periodic and ad-hoc reports

on sales performance, order intake, margins, and pipeline health Track

market penetration and geographic performance

across regions and segments Analyze

customer behavior and buying patterns

to support cross-selling strategies Maintain and improve

CRM processes

, including data governance, user adoption, and reporting accuracy Collaborate with Sales and Marketing to align CRM data with commercial processes Provide analytical support for

budgeting, forecasting, and strategic initiatives Contribute to

competitive benchmarking

and market intelligence activities Support internal reviews, management presentations, and decision-making forums

KPI

Accuracy and timeliness of management reports Data quality and completeness in CRM Adoption rate and effective use of CRM

across commercial teams Quality of insights

delivered to Product Managers and Management Identification and conversion rate of cross-selling opportunities Forecast accuracy

for sales pipeline and order intake Improvement in visibility of margins and performance drivers Reduction of manual reporting efforts

through automation and standardization Management satisfaction

with strategic and performance reporting Growth of market presence

in target segments and regions