Descrizione Lavoro
FTC® stands for Fair Trade Cashmere. Since 2003, FTC® has combined premium fashion with genuine responsibility as a family-owned company. By managing the entire value chain, from growing fodder for our own cashmere goats to the finished garment, FTC® ensures transparency and traceability throughout the process. This holistic approach is key to combining fashion and sustainability in a credible way.To strengthen our team in Milan, we are looking for an engaged, strategically minded marketing professional who will take ownership of our marketing and communications and help further develop FTC®’s brand presence across channels.Your RoleAs Marketing and Communication Manager, you will lead the planning and execution of our brand communication across digital and offline touchpoints. You combine strategic thinking with a hands-on mindset and ensure FTC® is communicated consistently, creatively, and credibly. In this role, you will partner closely with the Digital Marketing Manager, aligning brand and performance efforts and jointly driving our digital presence.Key ResponsibilitiesStrategy and brandDrive the strategic and operational development of FTC®’s marketing and communication activities in close collaboration with the marketing teamStrengthen brand positioning and ensure a consistent brand presence across B2C, B2B, and partner channelsFurther develop storytelling with a focus on product communication, craftsmanship, and sustainabilityContent and channelsCo-manage key digital channels together (website, social media, newsletters and additional communication platforms)Own editorial planning and coordinate ongoing content updates (website, news, newsletters, social media)Coordinate content creation with internal stakeholders and external partners (creative, photo, video, copy)Campaigns and materialsCoordinate communication initiatives and marketing materials across digital and offline touchpointsDevelop brand assets and stationery such as packaging and print materials, and support the team in evaluating potential new productsPerformance and insightsTrack, analyze, and present relevant KPIs (social media, newsletters, website, Google, etc.) and translate insights into actionable recommendationsStay up to date with market, fashion, and digital trends and contribute ideas to continuously strengthen the brandShowroom and projectsSupport the management of the Milan showroom and host potential clients when neededOrganize and support external projects and eventsYour ProfileMust-haveSeveral years of experience in marketing, communications, or digital marketing, ideally within fashion, premium, or lifestyleStrong understanding of brand communication, positioning, and cross-channel marketingHands-on experience managing digital channels (social media, newsletters, website)Structured, independent, and proactive working style with a strong hands-on mentalityProficiency in Adobe Creative Suite, especially InDesign and PhotoshopFluency in English;
German is highly appreciated;
Italian is a plusStrong interest in fashion, sustainability, and brand developmentA reliable team player with an excellent sense for visual and written communicationNice to haveExperience with analytics and marketing tools (e.G. Google Analytics, newsletter tools, CMS)Experience with Magento 2 and HubSpotContent creation skills (photo, video, short-form content, visual editing)Experience working with PR, influencers, or media contactsWhat We OfferA versatile role with responsibility and creative ownershipThe opportunity to work in a premium fashion company with strong values and a credible sustainability DNAAn international working environment in our Milan officeFlat hierarchies and direct collaboration in a family-owned businessDevelopment opportunities in a growing brandSpecial employee purchasing conditions on FTC® productsJoin Our TeamIf you are excited to shape a brand and take ownership of marketing and communications in a holistic role, we would love to hear from you.Please send your CV to v.wolff@ftc-cashmere.com.
