Paid Media Specialist

This is a contract role on the Bookmap marketing team for a paid media specialist with experience managing evergreen paid media campaigns. The role will report directly to the Marketing director. The ideal candidate will bring strategic thinking, creative and technical skills from their previous roles. A typical day will be focused on managing performance campaigns for direct paid conversions, upsells, cross‑sells and winback campaigns. They will build personalized communications, leveraging data and user research to improve paid media performance. This role encompasses a diverse range of paid media channels including search, paid social media, programmatic, advertorial, display, video, etc. The role will focus primarily on campaign execution and reporting.

Core Responsibilities 1. Campaign Execution & Management

With guidance from the Marketing director, this person will own daily operational management of paid channels including: Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube) and Programmatic (Taboola, Adroll, Criteo)

Launch, duplicate, pause, and optimize campaigns based on predefined goals

Manage budgets and bids to ensure spend aligns with CPA and pacing targets

Monitor delivery issues (learning limited, underdelivery, audience saturation)

2. Testing Execution & Creative Rotation

Test and learn based on an established roadmap

Upload new creative concepts and variants

Set up A/B tests (audiences, creatives, formats, hooks)

Rotate out fatigued ads

Ensure naming conventions and structure are consistent

3. QA Ownership

QA all links, landing pages, and tracking before campaigns go live

Catch and flag anomalies (broken events, zero conversions, abnormal CVR drops)

4. Reporting & Performance

Maintain a reliable and transparent reporting system

Create your own customized dashboards

Provide daily updates on spend, pacing, key anomalies and weekly reports on performance, test results, notable changes

Qualifications

+2 years hands‑on paid media experience

Strong Excel / Google Sheets skills

Expertise in flagging risks, blockers, or inconsistencies

Experience with analytics and reporting platforms: GA4, Looker Studio, native platforms reporting system

Experience managing accounts with frequent testing cycles and multiple active campaigns

What we offer

100% remote work

Paid annual & sick leave

Compensation of new equipment and software

Sponsorship of training

A great international team and friendly environment

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