Social Media Manager

Role Overview

We are looking for a dynamic and creative Social Media Manager to lead and grow our digital presence across platforms. The ideal candidate will be a strategic thinker with hands-on experience in content creation, campaign management, analytics, and team leadership.

Qualification & Experience:

- A bachelor's degree in marketing, communications, public relations, business, or a related field is often preferred. - Minimum of 6 years of related field work experience, preferably with private University or Education sector. - In-depth understanding of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. - Familiarity with various social media platforms and their respective best practices.

Key Responsibilities

- Create unique, engaging content for all university social media platforms and manage audience engagement - Develop creative, innovative content for scheduled posts to strengthen brand messaging - Align social media communication with advertising, branding, and quarterly/seasonal goals - Lead and manage the social media team, including copywriters and content creators - Audit and analyze social media performance, including digital ad spends and ROI - Track and evaluate social media campaigns to optimize performance and impact - Collaborate with internal departments on campaigns, launches, and brand initiatives - Monitor competitors’ social media activity and prepare analytical reports

HR Department (Non-Teaching)

SGT University

(Shree Guru Gobind Singh Tricentenary University) Gurgaon-Badli Road, Budhera,

Gurugram, Haryana - 122505