Assistant Manager - Copywriter

Assistant Manager – Copy

Key Responsibilities Craft compelling, conversion-focused copy with strong command over grammar, tone, and syntax. Edit and optimise copy across CRM channels including emailers, WhatsApp, push notifications, RCS, and SMS. Create high-impact short-form content for performance marketing channels such as Google and Meta ads, as well as influencer briefs and scripts. Write and oversee end-to-end content delivery for Foxtale’s product listings across marketplaces like Nykaa, Amazon, Flipkart, and others. Develop and refresh website content for new brand or product launches, and optimise existing pages as required. Collaborate with cross-functional teams to strategise and execute monthly content calendars aligned with business goals. Stay on top of industry trends and conduct regular market and competitor research to inform content strategy and drive relevance. Requirements 3–5 years of experience in copywriting for FMCG or consumer brands. Prior experience in beauty, skincare, or personal care is a plus but not mandatory. Strong proficiency in both long-form and short-form writing. Ability to adapt tone and writing style across multiple brand and performance channels. Working knowledge of content performance metrics such as CTR, open rates, and engagement metrics.

Apply now at shreya.mallick@foxtale.in