Job Description
Job Overview
We are seeking an energetic, data-driven
Manager – Growth Marketing
to accelerate customer acquisition, improve lead quality, and strengthen brand visibility across digital channels. This role is ideal for a growth marketer who thrives at the intersection of
creative strategy, performance analytics, and luxury consumer behavior .
The incumbent will own end-to-end digital growth initiatives—from media planning and funnel optimization to agency governance—ensuring that marketing investments translate into measurable business outcomes for real estate sales.
Key Responsibilities1. Performance Marketing & Campaign Execution
Plan, execute, and optimize paid campaigns across
Google Ads, Meta (Facebook & Instagram), LinkedIn , and emerging digital platforms.
Own and track key performance indicators including
CPL, CTR, CAC, ROAS, conversion rate, and lead quality .
Translate creative concepts into platform-specific performance strategies, ensuring alignment between
creative formats and algorithmic behavior .
Collaborate closely with internal design and content teams to deliver high-impact, conversion-oriented creatives.
2. Lead Generation & Funnel Optimization
Design and scale
high-intent lead generation strategies
using landing pages, forms, automation workflows, and retargeting.
Continuously A/B test creatives, copy, CTAs, audience segments, and landing page elements to improve conversion efficiency.
Manage the full customer journey—from first impression to inquiry to
Marketing Qualified Lead (MQL) —with a strong focus on sales relevance.
3. Analytics, Insights & Reporting
Leverage tools such as
Google Analytics, Meta Business Suite, HubSpot, Salesforce CRM ,
Salesforce Marketing Cloud
and similar platforms to monitor performance.
Build dashboards and periodic reports that clearly communicate insights, trends, and actionable recommendations to stakeholders.
Analyze attribution paths and optimize channel mix and media spend for maximum ROI.
4. Digital Growth & Brand-Led Initiatives
Identify and experiment with new growth levers including
affiliate marketing, influencer collaborations, partnerships, and regional activations .
Support the launch of digital initiatives such as
webinars, content series, virtual site tours, and engagement campaigns , aligned with the brand’s eco-living and luxury positioning.
Balance performance outcomes with long-term brand equity—because luxury is built, not hacked.
5. SEO & Content Collaboration
Work closely with SEO and content teams to ensure all digital assets are optimized for discoverability and engagement.
Recommend keyword strategies, backlink opportunities, and on-page improvements; track and report SEO performance impact.
Critical Success Factors (Non-Negotiable)
Creative–Platform Intelligence:
Deep understanding of how different creative formats perform across platforms and how algorithms respond to messaging, visuals, and formats.
Luxury Consumer Insight:
Strong grasp of
premium and luxury customer behavior , decision cycles, emotional triggers, and trust-based buying patterns.
Agency Management:
Proven experience managing digital marketing agencies—briefing, performance reviews, budget control, and outcome accountability are mandatory.
Desired Profile & Skills
4+ years
of experience in
growth marketing or performance marketing , preferably in real estate, luxury, lifestyle, or premium brands.
Hands-on expertise with paid media platforms and marketing analytics tools.
Strong analytical mindset paired with creative sensitivity—rare, but essential.
Excellent stakeholder management and communication skills.
Ability to operate in a fast-paced, outcome-oriented environment with minimal supervision.
