Media Activation (Direct / Programmatic / Social)

About the Role:

The Media Activation team is responsible for end-to-end execution, monitoring, and optimization of digital campaigns across Direct Buys, Programmatic platforms, and Paid Social channels. The role requires strong execution discipline, platform expertise, coordination skills, and performance accountability depending on the level of experience.

KEY RESPONSIBILITIES (COMMON ACROSS LEVELS) Set up and execute digital media campaigns across Direct, Programmatic, and Social platforms Ensure accurate trafficking, tagging, and campaign deployment Monitor delivery, pacing, and performance metrics Optimize campaigns based on KPIs (CTR, CPC, CPA, CPM, ROAS, etc.) Coordinate with publishers, tech platforms, and internal teams Troubleshoot delivery or tracking issues Maintain trackers for budget utilization and reporting Prepare campaign performance reports with insights Ensure billing reconciliation and documentation accuracy

0–2 Years (Executive)

What We Expect: Basic understanding of digital media ecosystem Ability to execute campaigns under supervision Strong attention to detail Comfortable with Excel and reporting Key Focus: Campaign setup and trafficking Daily monitoring and reporting Publisher/platform coordination support

2–4 Years (Senior Executive / AM)

What We Expect: Independent campaign execution Hands-on expertise on at least one activation channel (Direct / Programmatic / Social) Basic optimization capability Understanding of performance metrics Key Focus: Managing campaign lifecycle end-to-end Budget pacing and delivery management Optimizing campaigns to improve performance Client reporting support

4–6 Years (Manager)

What We Expect: Strong platform expertise across one or more activation channels Strategic thinking along with execution capability Ability to manage client conversations Team mentoring experience Key Focus: Owning campaign performance and delivery Strategic optimization and scaling Leading junior team members Managing client expectations and reporting