Performance Marketer

Performance Marketer – B2B Experience:

5–6 Years Location:

Chennai (WFO) About the Role We are looking for a

B2B Performance Marketer

with strong experience in lead generation and demand marketing for B2B, SaaS, or IT services. The candidate should be highly analytical and hands-on with paid platforms. Key Responsibilities Plan, execute, and optimize B2B paid campaigns across Google Ads, LinkedIn Ads, and Meta. Build and optimize lead generation funnels and landing pages. Manage campaign budgets and improve CPL, CAC, and ROI. Target decision-makers (CXOs, IT Heads, Directors). Run retargeting and nurture campaigns. Track performance metrics and generate reports with insights. Work closely with sales and content teams for lead quality improvement. Required Skills 5–6 years of performance marketing experience (B2B preferred). Strong hands-on expertise in Google Ads and LinkedIn Ads. Experience with CRM tools and lead attribution. Strong analytical and optimization skills. Understanding of B2B buyer journeys and long sales cycles