Marketing Manager

We are looking for an experienced, proactive, and self-driven Marketing Manager who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing activities end-to-end. The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision. Key Responsibilities:

Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans. • Plan and implement campaigns for product promotion, lead generation, and brand building. • Ensure consistent branding and messaging across all channels. • Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.

Digital Marketing (Part of the Role) PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns. • Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns. • Develop effective ad copies and assist with landing page enhancements. SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility. • Conduct keyword research, optimise content, and review analytics. • Coordinate with design/content teams to ensure SEO standards are met.

Brand, Content & Communication

• Oversee the creation of marketing content with blogs, emails, social posts, brochures, case studies, videos, and presentations. • Maintain brand guidelines and ensure cohesive communication across the organisation. • Work with internal and external creative teams for design and content execution.

Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows. • Support stall layout planning, branding materials, and event promotions. • Manage lead handling and coordination before, during, and after events.

Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers. • Track lead flow, progress, and campaign effectiveness. • Work closely with the sales team to improve follow-up quality and conversion tracking.

Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis. • Prepare scraping data and market intelligence reports. • Support management with MIS and performance dashboards.

Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities. • Prepare regular performance reports with insights and improvement suggestions. • Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills. • 10+ years of experience in a marketing role (preferably B2B). • Strong understanding of digital marketing (PPC, SEO, analytics). • Ability to independently manage marketing activities with high ownership. • Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems. • Understanding of website platforms (WordPress, CMS tools). • Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing. • Knowledge of email marketing tools or automation platforms. • Creative thinking and copywriting ability. • Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

(Working Hours/Timing: 9:30 AM to 6:30 PM) - 5 days

Salary: 9.00 LPA To 15.00 LPA - Negotiable for the right candidate.

Interested candidate can send their resume on Call now on +91- 6354797016