Social Media Manager

Company Description UmberApp is a Canada-immigration-focused platform that helps newcomers and applicants navigate pathways like Express Entry and Provincial Nominee Programs. We publish immigration news and tips, provide helpful tools, and build a community forum to make Canada immigration simpler and more accessible.

Role Description We’re looking for a

Social Media Manager (Remote) , who can help us grow UmberApp’s online presence through consistent content planning, social content creation, and audience-focused execution.

What you’ll work on (examples): Identify relevant social media topics for our audience (Canada immigration niche) Build and manage weekly/monthly content plans across social channels Create social media posts using tools like

Canva

(single posts, carousels, Reel/YouTube Shorts) Write captions, hooks, and hashtags tailored to the platform and audience Repurpose blog/news content into social content (carousels, short posts, Reel/YouTube Shorts script ideas) Coordinate with the team for approvals, revisions, and posting priorities

Qualifications Experience in social media management, content marketing, or a similar role Proven experience planning and executing social content for a brand/business Good research skills and ability to identify relevant/trending content ideas Reliable communication and ability to work independently