Marketing Manager

We are looking for: We are looking for a results-driven PPC / Marketing Lead to manage and scale paid marketing initiatives for the Domestic team. The role will focus on lead generation and performance marketing across multiple digital channels, ensuring high-quality leads from Tier 1 & Tier 2 colleges while optimizing cost and ROI. Responsibilities and Duties:  Lead and execute paid marketing campaigns across Google Ads, Bing Ads, Meta (Facebook & Instagram), Snapchat and other relevant platforms.  Plan, manage, and optimize lead generation campaigns for domestic education audiences.  Oversee and optimize SMS, Email, and WhatsApp marketing campaigns to improve engagement and conversions.  Monitor daily performance metrics such as CPL, CAC, CTR, conversion rates, and ROI.  Conduct A/B testing on creatives, landing pages, and audiences to improve campaign performance.  Manage budgets efficiently and scale high-performing campaigns.  Collaborate with content, design, product, and tech teams to ensure campaign alignment.  Prepare regular performance reports and share insights with stakeholders.  Stay updated with industry trends, platform updates, and new acquisition opportunities. S k i l l s a n d R e q u i r e m e n t s :  2+ years of hands-on experience in paid/performance marketing.  Strong expertise in lead generation campaigns, preferably targeting Tier 1 & Tier 2 colleges.  Proven experience managing campaigns on Google Ads, Meta Ads, Bing, and Snapchat.  Experience with SMS, Email, and WhatsApp marketing automation tools.  Strong analytical skills with experience in Google Analytics, conversion tracking, and pixel implementation.  Ability to manage and scale monthly marketing budgets efficiently.  Data-driven mindset with strong problem-solving abilities.  Experience in EdTech/education sector is preferred.  Good communication and stakeholder management skills.