Senior Media Manager

Role Overview

We’re looking for a data-driven, platform-savvy Senior Media Manager who can independently lead large-scale performance campaigns, manage high-value client accounts, and drive measurable business outcomes.

This role demands deep expertise across Meta, Google, and full-funnel media planning, along with strong client communication, analytical thinking, and leadership capability.

Prior experience in a digital marketing agency is highly preferred, as this role requires managing multiple client accounts, fast-paced timelines, and performance accountability.

Key Responsibilities

Media Strategy & Planning

- Develop holistic media strategies aligned to brand objectives, funnel stages, and target audiences. - Conduct audience research, competition analysis, benchmark studies, and platform mix recommendations. - Build full-funnel media plans covering awareness, consideration, lead-gen, and conversion objectives. - Craft media investment strategies, pacing plans, and KPI frameworks for measurable success.

Campaign Execution & Optimization

- Execute and optimize campaigns across Meta Ads Manager, Google Ads, DV360, YouTube, Programmatic, and other digital platforms. - Manage large monthly spends while maintaining efficiency across CPAs, ROAS, CPLs, CACs, and retention metrics. - Implement A/B tests, creative-performance testing, audience experimentation, and bid/budget scaling strategies. - Troubleshoot delivery issues, pixel/config errors, conversion tracking challenges, and platform discrepancies.

Performance Analytics & Insights

- Build performance dashboards, weekly/monthly reports, and insights-backed recommendations. - Analyze trends across channels, cohorts, creative performance, and customer journeys to optimize the funnel. - Present clear, actionable narratives to clients showing impact, learnings, and next steps. - Identify growth opportunities, automation potential, and new channels/platforms to test.

Client Ownership & Consulting

- Act as the performance lead for assigned clients—managing communication, strategy, and results end-to-end. - Simplify complex media and data concepts into business-aligned narratives. - Work closely with brand, creative, content, and tech teams to deliver integrated solutions. - Lead quarterly/annual planning, forecasting, and pitch presentations.

Team Leadership & Collaboration

- Mentor and guide junior media executives/managers on planning, execution, and optimization. - Conduct QA checks, provide training, and ensure best practices are followed. - Collaborate with cross-functional teams—creative, analytics, content, and strategy—to deliver cohesive outcomes.

What Makes You a Great Fit

- 4–6 years of hands-on performance marketing experience in a digital marketing agency (highly preferred). - Proven experience managing multiple client accounts simultaneously. - Expert-level understanding of Meta, Google Ads, and full-funnel performance strategy. - Strong analytical mindset with proficiency in Sheets/Excel, GA4, Looker/Data Studio, and attribution tools. - Experience managing large budgets, high-pressure timelines, and multi-platform campaigns. - Confident communicator with the ability to independently lead client discussions. - Experience in e-commerce, app marketing, programmatic platforms, or offline-to-online measurement.