Advertising And Promotions Manager

Company Description Riofos® Technologies Private Limited, headquartered in India, specializes in custom website development, SEO services & digital marketing. Known for delivering proficient, cost-effective solutions, the company has extensive experience in offshore development and SEO projects. Riofos® Technologies is dedicated to providing timely and highly effective services tailored to client needs.

Role Description This is a full-time, on-site role for an Advertising and Promotions Manager based in Surat. The role involves creating and managing advertising campaigns, planning promotional strategies, overseeing marketing budgets, and coordinating with teams to ensure campaign success. The manager will also leverage digital marketing tools to enhance brand visibility and engagement. This role demands someone who has

handled heavy ad budgets, driven high-impact results across multiple brands, and led end-to-end campaign strategies

with a sharp focus on performance, brand growth, and ROI.

Roles & Responsibilities for Performance Marketing Specialist

End-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta ads Research and execute key aspects of the paid campaign such as audience research, account structure, etc Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations, maintaining a high standard of operational excellence Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPIs Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities Measure and analyze results. Regular reports on what is working, and what is not and propose adjustments to strategies and tactics Understand organizational and product goals and map them to specific project deliverables Team Handling,

Campaign Management ,

Google Ads, Meta Ads, Pixel Integration, Google Analytics, Google Tag Manager, LinkedIn Ads, Programmatic Ads, Tiktok Ads Partner with other digital channels to align overall strategy and message Responsible for managing marketing spend to ensure budgets are spent accordingly without under/over-delivery

Skills for Performance Marketing Specialist

Minimum 3-5 years of hands-on experience in ROI/performance-driven search engine marketing (SEM), Display, Facebook, and other ad platforms strategies and techniques Experience managing paid media campaigns for large-scale local/regional clients, preferably across different industries Sound experience with tools like Facebook Business Manager, Google Analytics, AppsFlyer Understanding of App install ads would be preferred Hold expertise to accurately manage monthly allocated media budget Strong abilities to prioritize work and deliver things on time Excellent interpersonal, communication & project management skills

Qualifications Strong skills in Communication and Marketing Proficiency in Advertising and Budgeting Experience and knowledge in Digital Marketing Innovation and creativity in developing promotional strategies Ability to lead projects and collaborate with teams effectively Familiarity with the latest advertising and marketing tools is a plus Bachelor’s degree in Marketing, Advertising, Business, or a related field

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