Paid Research Participant - Meta Digital Advertising Study (India Market)

Opportunity Summary

We are seeking experienced digital marketing professionals in India to participate in an exclusive, paid user experience research study for Meta (formerly Facebook). This is a critical benchmarking study to test new features within the Meta Ads platform. Selected participants will engage in a 30-minute, one-on-one online interview, during which they will complete a series of real-world ad campaign tasks.

This is a test of the technology, not your ability. Prior experience is required only to ensure you have the necessary access and familiarity to review the tech environment.

Compensation:

₹5,000 INR Stipend awarded immediately after session completion.

Key Responsibilities

Participate in a single, 30-minute online interview via a platform like

Discuss.io. Share your desktop/laptop screen while performing a set of pre-defined tasks within the Meta Ads platform (e.g., creating a Sales campaign, using the Chat Builder, verifying reporting metrics). Provide open and honest feedback about your experience navigating the platform. Agree to the interview session being recorded for research purposes only.

Who We're Looking For (Mandatory Qualification Criteria)

You MUST meet all of the following requirements to be considered for this study .

Professional Status & Role Employment:

You must be

Full-time employed, Part-time employed, or Self-employed . Job Duties:

You must be personally responsible for

BOTH Posting on social media Running paid ads on social media or other digital marketing platforms. Ad Responsibility:

You must be responsible for

creating, editing, and publishing Sales Ads

on Meta Ads Manager

at least once a week or more often

in the past 12 months.

Platform Usage & Ad Spend Platform Use:

You must currently use

Meta Ads Manager

for your business. Primary Device:

You must primarily use a

desktop or laptop computer

to access Meta Ads Manager. Experience: Must have created, duplicated, and edited ad campaigns in Ads Manager before. Must be familiar with the concept and use of

Re-engagement Ads

(retargeting). Must have spent

more than $0

on Sales and/or Traffic campaigns with Meta in the past month. Quarterly Spend:

Your total estimated quarterly digital ad spend specifically on Meta advertising must be

at least INR 3,00,000

(approximately $3000 USD).

Technical & Consent Location:

Must be based in

India . Age:

Must be

age 18+ . Language:

Must be

English fluent

for the interview. Technical Access:

Must have access to a computer/laptop, high-speed internet, and one of the required browsers:

Chrome, Firefox, Safari, or Microsoft Edge . Verification Consent:

Must be comfortable sharing your

Meta Ad account ID

and

personal Facebook User ID

for permissions and usage verification (this information will be handled confidentially and used for research purposes only).

How to Apply:

Interested candidates who meet

ALL

of the above criteria should apply with a brief note outlining their experience with Meta Ads Manager and their frequency of use. We will then contact qualified applicants for a brief screening call.