Brand Manager

Brand Manager – Marketing Location: Chennai, Tamil Nadu Department: Marketing C Branding

About the Role: We are looking for a passionate and strategic Brand Manager to lead and work brand- building initiatives and drive marketing campaigns across digital and traditional platforms. The ideal candidate will have a solid understanding of consumer behavior, brand positioning, market research, and go-to-market strategies.

Key Responsibilities:  Brand Strategy s Positioning:  Develop and execute brand strategies to build equity, awareness, and preference in the market.  Ensure consistent messaging across all communication channels.  Marketing Campaigns:  Plan and manage end-to-end 360° marketing campaigns (ATL, BTL C digital).  Work closely with creative, media, and activation agencies to develop effective campaigns.  Digital s Social Media:  Drive the brand's digital presence through performance marketing, influencer collaboration, and content marketing.  Monitor and analyze engagement metrics to optimize reach and impact.  Market Analysis s Insights:  Conduct consumer and competitor research to identify trends and opportunities.  Use data to inform product positioning, pricing, and promotions.  Cross-functional Collaboration:  Work with sales, product, and design teams to align brand objectives with business goals.  Coordinate with regional teams to implement localized campaigns.  Brand Performance Tracking:  Track brand health metrics and ROI of marketing initiatives.  Prepare regular performance reports and presentations for leadership.