Senior GTM & Product Launch Manager

Role: Senior GTM & Product Launch Manager – AI SaaS Platforms

Location: Cochin (Kochi), Kerala

We are seeking a GTM & Product Launch Owner to lead the end-to-end commercialisation of our AI/LLM-powered SaaS platforms (HRMS, ATS, ERP, Compliance systems). This role goes beyond outreach or marketing execution.

We are specifically targeting candidates from early-stage or AI SaaS companies who have built GTM engines from scratch and driven real revenue outcomes.

Core Responsibilities

Product Launch & Commercialisation Ownership

- Own end-to-end GTM strategy for new AI SaaS products. - Design and execute beta programmes and early adopter initiatives. - Convert early traction into paying customers. - Define and validate pricing tiers and packaging models. - Establish repeatable GTM motions for scaling. - Continuously refine product-market fit based on customer feedback.

Revenue, Pipeline & Enterprise Sales Ownership

- Own pipeline and revenue targets for the new platform. - Directly participate in enterprise demos, discovery calls, proposals, and negotiations. - Support founder-led sales motions in early-stage enterprise deals. - Drive improvements in conversion metrics (Lead → Demo → Pilot → Paid). - Build predictable revenue generation mechanisms aligned with growth targets.

B2B GTM Strategy & Market Positioning

- Design and execute GTM strategies for AI-driven HRMS, ATS, ERP, and compliance platforms. - Own stakeholder outreach to CHROs, HR Heads, TA Leaders, CFOs, Compliance Heads, CIOs, CTOs, and CXOs. - Develop segment-specific messaging for enterprise, mid-market, and compliance-heavy industries. - Align product positioning with enterprise buying behaviour.

LinkedIn, Video & Design for Marketing

- Oversee and guide creation and scheduling of LinkedIn content (text posts, visuals, carousels) aligned with GTM campaigns. - Define and review short-form B2B marketing videos for product explainers, demos, and thought leadership. - Ensure creation of effective marketing creatives such as banners, thumbnails, posters, and reels. - Support and scale founder-led, leadership, and product-led content to build brand credibility and reach.

(Hands-on execution expected initially; strategic ownership as the team scales.)

AI / LLM Product Positioning

- Translate AI/LLM backend capabilities into:

Clear business and compliance value.

Explainable, responsible, and governance-safe messaging.

ROI-driven narratives for enterprise decision-makers.

- Collaborate closely with Product and Engineering teams to incorporate market feedback into roadmap and positioning. - Ensure responsible AI positioning aligned with enterprise governance standards.

Founder-Led & Thought Leadership Marketing

- Drive AI thought leadership across LinkedIn and industry forums. - Support webinars, product demos, executive roundtables, and launch campaigns. - Build authority positioning for AI adoption in HR, ERP, and compliance ecosystems.

Tools, Analytics & Reporting

- Use and guide teams on tools such as Canva, Figma, CapCut, and basic Adobe tools for design and video creation. - Work with marketing and outreach platforms including: HubSpot, Mailchimp, Zoho, Google Analytics, and similar tools. - Track and analyse engagement metrics, leads, ABM account activity, and campaign performance. - Maintain structured content calendars, GTM trackers, and performance dashboards. - Use data-driven insights to optimise messaging, acquisition channels, pricing validation, and ROI.

Required Experience & Qualifications

- 6–10 years in B2B SaaS GTM, Product Marketing, Growth, or Commercial roles. - Mandatory: Proven experience launching a new SaaS product (0 → 1 or early-stage scale) - Experience acquiring first 10–50 customers. - Experience defining pricing and packaging for SaaS products. - Demonstrated pipeline and revenue ownership. - Direct participation in enterprise demos and deal cycles. - Strong understanding of AI/LLM enterprise positioning. - Experience in early-stage or AI-first SaaS environments preferred.