Head - Marketing and Strategy

Purpose of the job: Head Marketing and Strategy is responsible for developing, executing, and optimizing long-term strategies that drive brand growth, market penetration, new geographies, species and revenue. This role focuses on market analysis, customer insights, positioning, and cross-functional alignment to ensure marketing/strategy efforts support overall business objectives and growth.

Role and Responsibilities Strategic Marketing: • Deriving insights from Market intelligence across OpCos to enable business decisions • Partner with leadership and cross functional teams to support go-to-market strategies • Translate business objectives into actionable marketing plans and campaigns • Identify new opportunities and products which can benefit customers in Latin America and Asia • Develop product strategies for all key geographies and assess the company's product performance • Help develop long-term strategic plans for future product line • Products strategy to expand into new species • Build a long-term view of emerging technologies, ecosystem and competition with the intent of building long-term product strategy • Identify, prioritize, structure, and manage complex issues that drive product priorities and demonstrate bottom line results including long-term and play the role of strategist on cross-regional projects, and bring timely and useful insight, perspective, and analytical support • Work with limited direction, usually within a complex and often ambiguous environment, to drive rigorous, fact-based recommendations Branding and Communication: • Identify, develop, and evaluate the overall marketing strategy, based on organizational objectives and market characteristics • Plan and own the marketing budget and ensure delivery of marketing activities within the agreed budget • Review and finalize the short to medium term branding plan and key milestones/deliverables to ensure alignment to the overall brand positioning • Lead the creation and implementation of quarterly & annual corporate communications plan, schedule, and format to drive impactful stories/ campaigns about Eruvaka products and services • Ensure successful planning, execution, and optimization for key traffic KPIs via own media/digital channels, including social media • Ensure proper execution of campaigns from beginning to end with proper monitoring reports at decided intervals, along with maintaining cost efficiency across mediums • Develop and oversee Eruvaka’s public relations strategy, enhance visibility / positive image and reputation of Eruvaka, while promoting consistency in tone and message content in accordance with the company’s standards • Lead management of conferences, trade shows, and press interviews for Eruvaka; Work closely with varied stakeholders internal/external to leverage event/initiatives, such as product launches, corporate announcements, milestones etc. for brand promotion • Foster a culture of development within the team, empower team members to take decisions by effectively delegating authority and promote a high-performance working environment

Skills: • Manage project teams to structure and solve problems, collaborating and coordinating with a range of internal stakeholders, superior strategic, analytic and problem-solving skills • Natural collaborator, with excellent communication skills and strong executive presence • Must be disciplined and comfortable with ambiguity, possessing the maturity and capability to interact and influence across multiple levels and organization • Ability to structure, manage, and coordinate multiple complex cross-functional projects and processes with multiple stakeholders

Success Metrics: • Market share growth in target segments • Competitive Market Share • Revenue growth attributable to strategic initiatives • Higher return on marketing investment (ROMI) • Improvement in NPS • Growth on Social media

Operating Network / Stakeholder Network: • Internal: All functions / departments • External: Customers, Partners and Vendors

Qualifications, Education and Experience Requirements (Competency Matrix): • A Master’s Degree / Post Graduate Diploma in Business Management or equivalent • 10-15 Years of experience in Marketing. Technology industry and Aquaculture industry knowledge is desirable