Intern - Growth Marketing

Unconventional JD

[5 Minute Read]

There’s too much noise on LinkedIn. If you hit “Apply”, we will almost certainly never see it.

The real application instructions are at the end.

What are we building?

Soma is a co-pilot for performance marketing teams. It takes over the repetitive, operational work of running Meta ads so marketers can focus on thinking, creativity, and strategy.

Where we are:

- We launched 10 months back; work with a dozen large advertisers. - The average user spends ₹4-8 crore ($0.5M–$1M) per month on ads. - 100% of paying users log in at least 3 times a week - 4 of the top 20 apps in India on the Play Store are our users

The last 10 months were all product and figuring out how we can acquire customers. Now we are switching gears to start scaling our growth engine.

What this internship actually is:

Simple version:

Your job is to figure out “How do we get more people to try Soma?

If you think you will enjoy:

- figuring out strategies to find companies that would find the product relevant - vibe-coding / working with tech to build infra to scale those strategies - figuring out what to say so they care - tweaking small details to get better numbers

…this will feel less like “marketing” and more like solving a series of puzzles.

Your first 2 months: Scaling the Outbound machine

We’ve cracked a playbook to acquire users though cold email

Today:

- ~600 emails/week - 6–7 qualified leads

Goal:

- 10x volume in the next 2–3 months.

-

You’ll work directly with us to scale this engine.

After that: 0 → 1 growth bets

Once outbound is humming, you will help find the next growth lever.

This could look like:

- Simple content that pulls the right audience in. - Partnerships with communities or influencers. - Experiments on new channels. - Weird ideas that should not work on paper, but might.

You will design the experiment, launch it, measure it, and decide what to scale or kill.

Who this is for:

We usually click with people who treat work as their craft, not a checklist.

You might be a good fit if you:

- Think from first principles: you can take a fuzzy problem, break it down, and decide what to try first. - Start things on your own: you notice issues and go after them without being asked. - Are tech-comfortable: basic scripts, vibe-coding, Notion, Sheets, simple automations do not scare you. (You do not need to be an engineer.) - Like speed and ownership: very little hand-holding, a lot of responsibility - Are curious about solving growth for a SaaS startup (or plan to start a SaaS / Micro SaaS startup in the future)

If you have ever built a side project, a small startup, a club, a newsletter, or a random tool for friends, you will probably enjoy this.

Whom you will work with:

- Meher (CTO) – 10 years building AI products at DigitalOcean, InMobi, Observe.ai - Ankit (CEO) – nearly a decade scaling growth teams at CRED, PocketFM, Leap Finance

Role Details:

- Commitment: Full-time, In-office (HSR Layout) - Duration: 2-6 months, option to convert to full-time - Stipend: ₹15,000–₹20,000 per month (open to revision as early as the first month)

How to apply (we actually read these):

Send an email to team@getsoma.ai with the subject line "Founder's Office"

Include:

- Your resume or portfolio - One side project or startup you built (link or 2-line description) - 3–4 bullet points on what traction you got and exactly how you got it

We reply to 90% emails that come our way, even if we don't go ahead.