Job Description
We are looking for a Marketing Professional who can create high-impact marketing collateral (brochures, case studies, white papers) and lead generation efforts targeted at B2B audiences in healthcare / life-sciences / clinical research domains. The person will work closely with product, sales, and domain experts to translate technical and clinical value into marketing content that resonates with decision-makers (e.G. hospitals, CROs, pharma / biotech firms, research orgs).
Key Responsibilities
Marketing Collateral & Content Creation
Create product brochures, white papers, data sheets, case studies, pitch decks — explaining complex health-tech / AI / clinical-data solutions in clear, persuasive language.
Translate technical/clinical or research-oriented content into business-oriented benefits (outcomes, ROI, efficiencies, compliance, quality).
Work with design tools or designers to produce visually appealing and brand-consistent materials.
Develop website content, blog posts, newsletters, and thought-leadership pieces positioning Miimansa as a trusted HealthTech partner.
B2B Lead Generation & Demand Generation
Identify potential B2B customers — healthcare providers, CROs, pharma/biotech companies, research institutes, hospitals, labs.
Plan and implement outreach campaigns (e.G. LinkedIn, email marketing, industry-specific digital channels) to generate qualified leads (MQLs / SQLs).
Collaborate with sales team to nurture leads, support proposals, and prepare client-facing presentation / pitch decks.
Use data and analytics (e.G. campaign metrics, lead conversion rates) to measure success and refine strategies.
Thought Leadership & Market Education
Develop white papers, case studies, and educational content to communicate domain knowledge (clinical research, regulatory aspects, AI in healthtech) to prospective clients.
Plan and support webinars, virtual events, or workshops — to showcase Miimansa’s solutions and build credibility in the healthcare / research community.
Monitor industry trends, competitor offerings and regulatory developments — feed insights back into content and positioning strategy.
Required Skills & Qualifications
Strong written and verbal communication skills, excellent copywriting — able to simplify complex technical / clinical content into compelling business-oriented messaging.
Understanding of B2B marketing, especially in SaaS / HealthTech / Life Sciences / Clinical Research — ability to address business-stakeholders (hospitals, labs, CROs, pharma).
Prior experience creating marketing collateral such as brochures, white papers, case studies, pitch-decks, and digital content (web, blogs, newsletters).
Familiarity with lead generation techniques — email marketing, LinkedIn or other professional outreach, digital campaigns, and CRM/automation tools (if available).
Ability to work with cross-functional teams (product, sales, clinical experts) and translate technical/clinical value into business value.
Good project management, attention to detail;
ability to manage multiple deliverables, meet deadlines, and adapt quickly.
