Creative Lead - Design & Strategy

Location: Bengaluru Job Type: Contract Experience: 10+ Years Mandatory: Creative / Marketing Agency Experience

About The Hype Studio

The Hype Studio is a fast-growing PR, branding, and digital marketing agency that works with ambitious brands, founders, and leaders across industries. We believe great design doesn’t start on the artboard; it starts with strategy, clarity, and intent.

We are looking for a Creative Lead – Design & Strategy who can create, drive, and execute strategy, not just visuals. This is not an execution-only role. We are looking for someone who understands why a design exists, what business problem it solves, and how it supports brand, marketing, and growth objectives.

Role Overview

This is a lead-level role for a senior designer who has spent years in an agency environment and is ready to own both design and visual strategy end-to-end.

You will be responsible for: • Co-creating and shaping creative and visual strategy for brands and campaigns • Translating brand, marketing, and communication strategy into scalable design systems • Leading creative thinking, ideation, and strategic direction, not just following briefs • Ensuring design output supports reach, recall, engagement, and brand positioning • You will work closely with strategy, content, PR, and account teams and play a key role in defining how brands think, communicate, and show up visually across platforms.

Key Responsibilities

Strategic Design Leadership • Actively contribute to and help create brand and campaign strategy, not just execute it • Own and drive the visual and creative strategy across multiple client accounts • Translate brand positioning, audience insights, and business objectives into strong visual direction • Participate in ideation, planning, and strategy discussions from the start—not only execution stages • Question and refine briefs to ensure creative solutions are strategically sound, effective, and measurable • Build scalable visual systems, design frameworks, and brand guidelines that maintain consistency across platforms

Creative Direction & Execution • Lead the design of high-quality assets across digital and print (social media, campaigns, ads, presentations, brand collaterals) • Oversee illustration, typography, layout, and overall visual storytelling • Ensure all creative output meets brand standards, platform relevance, and quality benchmarks • Maintain and evolve design templates and asset libraries

Team & Cross-functional Leadership • Guide and mentor junior and mid-level designers • Collaborate closely with content writers, strategists, PR managers, and account leads to shape ideas and narratives • Provide clear creative direction and feedback to elevate overall output • Manage design workflows, timelines, and priorities in a fast-paced agency environment

Process, Ownership & Quality Control • Track assignments and deliverables across internal systems • Maintain proper archiving of design assets for reuse and scalability • Review, refine, and approve creatives before client delivery • Coordinate with print vendors and oversee proofing where required

Required Experience & Skills

• 10+ years of experience in a creative or marketing agency • Proven experience in a lead or senior design role with strategic ownership • Strong understanding of branding, visual identity, campaign thinking, and strategy-led design • Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) • Ability to connect design and creative strategy with marketing and business outcomes • Experience designing for digital-first brands and social platforms • Strong communication, leadership, and decision-making skills • Working knowledge of motion graphics / video tools (After Effects, Premiere Pro) • Understanding of UI/UX principles • Experience with print production, vendor coordination, and press checks • Exposure to 3D or advanced design tools

Who This Role Is For

• Designers who have grown in an agency ecosystem • Creative leaders who enjoy creating strategy as much as executing it • Professionals who think in campaigns, narratives, and brand systems, not just posts • Designers confident enough to lead strategic conversations, not just execute instructions

What We Offer • Hybrid working model (3 mandatory in-office days) • Company-covered commute • Collaborative, fast-paced agency culture • Competitive remuneration • Opportunity to shape, influence, and scale both design and creative strategy

How to Apply If you’re ready to create strategy, lead design, and shape brands, send your resume + portfolio along with a brief note on your agency and leadership experience here: [divya@thehypestudio.com] (mail to: divya@thehypestudio.com) [hr@thehypestudio.com] (CC to: hr@thehypestudio.com)

Application Deadline: 11 JANUARY 2026