Brand Visuals Designer

Company Description Shakti Brandz Pvt Ltd. is a vibrant house of clothing brands, proudly managing IVOC, Bene Kleed, and Ura Street. We sell our exceptional products across various marketplaces and through our dedicated D2C platform, Mintobay.Com. Our company culture is dynamic and energetic, making Shakti Brandz a fun, young, and agile place to work. We are committed to fostering innovation and delivering outstanding service. Role Description We are looking for a creative and detail-oriented

Graphic Designer

to join our Product Development team. This role focuses on

designing graphics for apparel, accessories, packaging, brand visuals, artworks, and trend-aligned product concepts

. The ideal candidate understands

youth culture, streetwear, aesthetics, colors, typography, print techniques

, and can translate brand DNA into commercial yet fresh designs. Key Responsibilities: Product Graphic Design Create

print graphics, placement prints, all-over prints, motifs

, and illustration-based artworks for apparel & accessories. Develop

seasonal design concepts

, mood boards, and visual stories aligned with brand direction. Adapt designs for various product categories (tees, hoodies, sweatshirts, joggers, bags, etc.). Ensure artworks follow

production-friendly specifications

(sizes, formats, layering, color breakdowns).

Brand Design Support Develop

brand creatives

, iconography, badges, logo variations, and visual assets that reflect brand identity. Support marketing team with

campaign graphics, social media elements, banners, and lookbook layouts

(as per need).

Product Development Collaboration Work closely with merchandisers and product developers on: print placements fabric compatibility colorways mock-ups & sampling Understand printing techniques (DTG, screen print, puff, embroidery, HD print, etc.)

Trend & Research Research global and local design trends, fashion aesthetics, streetwear graphics, typography, youth culture, and color palettes. Convert insights into sellable product graphics & brand-relevant storytelling.

Technical Files & Handovers Prepare accurate

tech packs

, artwork files (AI/PSD/PDF), and production-ready vectors. Coordinate with vendors to ensure correct execution during sampling. Troubleshoot print quality, scaling issues, or color mismatches.

Required Skills: Design & Technical Skills Strong knowledge of

Adobe Illustrator, Photoshop

(mandatory) Understanding of

color theory, typography, and layout design Ability to create

illustrative & text-based graphics Basic understanding of

fabric behavior & printing techniques

Soft Skills High attention to detail Strong sense of aesthetics & trend awareness Ability to work under deadlines Good communication & team collaboration Creative problem-solving mindset

Educational Qualifications: Degree or Diploma in

Graphic Design, Fashion Communication, Visual Arts, Fine Arts, or related fields Preferred Experience in

fashion/lifestyle brands