Regional Marketing Manager

Role Overview The Regional Marketing Manager drives regional pipeline growth, brand presence, and go-to-market execution by translating global marketing strategy into high-impact, region-specific programs aligned with sales priorities. This role partners closely with regional sales leadership to generate demand, accelerate deals, and strengthen brand relevance across target markets. Key Responsibilities Regional GTM & Demand Generation Own and execute the regional marketing strategy for the MEA market aligned to revenue and pipeline goals Localize global positioning and messaging into regionally relevant campaigns Plan and execute multi-channel demand programs including ABM, field marketing, events, and partner marketing initiatives Drive pipeline creation across mid-market and enterprise segments Sales Alignment & Revenue Support Act as a strategic partner to regional sales leadership Align on target account prioritization, ICP focus, and quarterly GTM plans Enable sales teams with regional messaging, case studies, proof points, and sales assets Account-Based Marketing (ABM) Design and execute ABM programs for priority enterprise accounts Define target account lists in collaboration with sales Orchestrate multi-channel ABM programs across email, LinkedIn, events, and executive initiatives Support deal acceleration through tailored account-level marketing Events & Field Marketing Own and execute the regional field marketing strategy Plan and manage industry conferences, executive roundtables, customer events, and roadshows Ensure events drive pipeline creation and deal progression Partner & Channel Marketing Support partner-led demand generation initiatives Run joint campaigns, co-marketing programs, and partner events Enable partner-sourced pipeline while ensuring consistent messaging Regional Brand & Market Presence Act as brand custodian for the region Ensure consistency across events, digital channels, PR, and content Build regional thought leadership through media engagement and customer advocacy Budget & Performance Management Own regional marketing budget and ROI tracking Manage agencies and vendors Track pipeline contribution, campaign ROI, conversion rates, and cost efficiency Provide performance updates to regional and global stakeholders Ideal Candidate Profile 10+ years of B2B marketing experience, preferably in enterprise SaaS or Big 4 consulting space Proven experience running regional demand generation and ABM programs for the MEA market Strong sales alignment and stakeholder management skills Experience with field marketing, events and partner marketing Data-driven mindset with strong execution discipline Comfortable managing budgets, agencies and cross-functional teams