Associate Business Director Performance

Experience:

8+ years in Performance Media Role Type:

Client-facing | Team Leadership Location:

Gurgaon

Role Overview We are looking for a seasoned

Performance Media Lead (Associate Business Director)

with strong expertise in full-funnel media strategy and execution. The ideal candidate will independently lead a POD, drive performance excellence across digital channels, manage key client relationships, and mentor high-performing teams. This role requires a strategic, data-driven professional with hands-on experience in D2C/E-commerce customer acquisition.

Key Responsibilities Lead the POD independently, ensuring delivery excellence across all performance media initiatives. Own end-to-end

media strategy with a full-funnel approach

(awareness to conversion/sales). Plan, execute, and optimize media campaigns across

Google Ads, Meta, Programmatic, DV360, and Amazon DSP . Drive customer acquisition strategies for

D2C and E-commerce businesses . Manage and optimize media budgets with a strong focus on ROI, efficiency, and scale. Act as the primary

client-facing lead , managing expectations and building long-term relationships. Leverage analytics and measurement tools to derive actionable insights and improve performance. Coach, mentor, and manage team members to drive continuous performance improvement. Collaborate with internal stakeholders on media innovations, tech integrations, publishers, and DMPs.

Required Skills & Expertise Strong understanding of

performance marketing, media strategy, and full-funnel planning . Hands-on expertise across

Google Ads, Meta, Programmatic platforms, Amazon Ads/DSP . Working knowledge of

Google Analytics, Appsflyer, Firebase , and other measurement tools. Excellent numerical, analytical, and problem-solving skills. Strong communication and presentation skills. Ability to handle pressure and manage multiple priorities in a fast-paced environment.

Preferred Background Agency experience

is mandatory. Experience handling

performance-led, funnel-based accounts

(top, mid, bottom). Exposure to categories such as

Auto, Consumer Electronics, Health Technology, and FMCG .