Head of Revenue Strategy & Category Expansion (Remote)

Why are we building Nuclei?

Nuclei is a product company working with 25+ leading BFSI and telecom enterprises.

Before we started Nuclei, we listed down a few guiding principles. These were essentially the learnings from our previous startups/companies:

- Think big, think global

- Build a sustainable company, from various perspectives

- Build for the long term, take long term decisions.

- Leverage distribution

All the above points came together to form Nuclei's vision - "To build a well-respected global product company."

What will you do?

Category Ownership

- Own the performance of key commerce categories including travel, recharges, vouchers, and lifestyle services

- Drive category growth across multiple banking platforms

- Track category metrics such as transactions, revenue, conversion rates, and repeat usage

Growth Strategy

- Identify opportunities to improve customer acquisition, engagement, and monetization

- Design initiatives to improve category discovery, funnel performance, and transaction conversion

Customer Journey Optimization

- Analyze the end-to-end customer journey across digital channels

- Identify friction points and implement improvements that increase conversion and engagement

Partnerships & Merchant Strategy

- Work with merchant partners to strengthen category offerings

- Develop promotional constructs, bundled experiences, and merchant-led campaigns

Campaigns & Merchandising

- Collaborate with marketing teams to drive category visibility through in-app placements, notifications, campaigns, and digital promotions

- Plan seasonal campaigns and promotional strategies

Insights & Experimentation

- Use data to identify growth opportunities

- Run experiments and test initiatives to improve category performance

Who should apply?

- 5 - 10 years of experience in category management, growth, digital commerce, or marketplace businesses

- Strong understanding of consumer behavior, digital funnels, and marketplace dynamics

- Experience working with large-scale consumer technology platforms, marketplaces, fintech, or e-commerce ecosystems

- Ability to work with data and translate insights into growth strategies

- Strong stakeholder management and partnership skills

- Candidates with experience managing high-traffic categories or consumer businesses on digital platforms will be particularly relevant for this role.

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