Product Marketing Manager

Location: Remote Experience: 4+ years

Key Responsibilities

Community & Advocacy Build and grow Konnector’s LinkedIn, Slack, Reddit, Facebook, and Discord communities through AMAs, creator collaborations, user showcases, and engagement programs.

✍️ Content, Social & Copywriting Guide the content writer with researched topic assignments and oversee blogs, newsletters, and social content. Write landing pages, email and campaign copy, and manage brand + founder social presence. Maintain an editorial calendar with consistent, on-brand messaging.

PRDs & Product Content Create clear, structured PRDs and contribute to product-related content that supports marketing and growth initiatives.

Branding & Website Management Ensure brand consistency across all touchpoints. Manage website content, landing pages, updates, and SEO-aligned messaging.

Lifecycle & Email Marketing Run onboarding, feature adoption, and reactivation campaigns. Align UI text, in-app prompts, onboarding flows, and product communication with the brand’s tone and conversion strategy.

Launches, Reviews & Social Proof Lead Product Hunt, G2, Capterra, Betalist, and IndieHackers launches with high-conversion messaging. Own G2/Capterra review programs and drive 100+ verified reviews annually.

Partnerships & Influencers Collaborate with LinkedIn coaches, creators, and agencies for co-marketing and audience expansion.

Analytics & Optimization Analytics & Optimization Track performance, extract insights, and optimize every campaign to deliver smarter, high-impact iterations.

You Should Apply If You: 4–7 yrs in SaaS/B2B marketing — ideally early-stage or growth-stage. Hands-on with community, lifecycle, and product marketing (not just SEO). You love writing, experimenting, and being the bridge between product, users, and brand.

Nice-to-Have: Launched something on Product Hunt or built a user community before.

Konnector is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.