Junior Strategist – Brand & Influencer Strategy

Job Description

Junior Strategist – Brand & Influencer Strategy

Budget - 6 LPA

Location - DLF City 2, Gurgaon

Role Overview

We’re looking for a Junior Strategist who lives on the internet and understands why some brand campaigns feel exciting while others feel forced or cringe.

In this role, you’ll work closely with a senior strategy lead to help shape high-impact ideas and pitches for brands across categories — especially new-age, creator-first, and tech-driven brands. You’ll be involved in understanding trends, platforms, creators, and pop culture, and translating all of that into strong brand and influencer ideas.

This is a thinking-heavy role where curiosity, cultural awareness, and point-of-view matter more than years of experience.

What You’ll Do

Primary Responsibilities

- Track and interpret trends across Instagram, YouTube, and Snapchat. - Help build pitch ideas and strategy decks for brands and prospects. - Develop platform-specific and creator-led ideas that brands can realistically adopt. - Present your ideas and thinking during internal discussions and select pitch meetings.

Secondary Responsibilities

- Analyse brand campaigns to understand what worked, what didn’t, and what felt inauthentic. - Bring fresh cultural references from creators, cinema, pop culture, and the internet. - Suggest new ideas and angles for brands we want to work with. - Learn from pitch outcomes and feedback to sharpen your thinking.

What We’re Looking For

- 1–4 years of experience in social media, content, influencer marketing, or digital-first agencies. - Strong familiarity with internet culture and social platforms. - Ability to spot trends early and understand why they work. - Comfort sharing ideas and opinions in group discussions. - Curiosity about creators, storytelling, and new-age cinema.

Why This Role Is Interesting

- You’ll work on ideas before they become campaigns. - You’ll learn how big brand and influencer decisions are made. - You’ll be mentored by senior strategists and exposed to client thinking. - You’ll build a strong foundation in brand and influencer strategy.